VRA Session 5: Change Management Strategies to Operate your Content Supply Chain
Discover how to lead your organization into a data driven Content Supply Chain using a proven change management lens. This session will show how to align leaders, equip teams, and hard‑wire new ways of working so teams, automation, and shared data actually translate into faster time‑to‑market, higher asset reuse, and stronger governance.
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Lead the Shift, Not Just the Tools Learn how to frame the move to an automated Content Supply Chain in business terms that build real buy‑in—clarifying the “why now,” aligning executives, and turning early pilots into momentum for the wider organization.
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Redesign How Teams Work Together See how to break down silos between marketing, creative, ops, and IT with clear roles, standard workflows, and practical guardrails for data and AI—so people know exactly how their day‑to‑day work changes across planning, creation, activation, and measurement.
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Increase Responsiveness Through Flowing Data Models Discover how change management principles support the shift from static, siloed operations to adaptive, effective collaboration—by embracing effective workflows, enabling dynamic engagement at moments that matter, and unlocking the full potential of your teams.