Roadmap to Value with CJA
In our opening session of the series, we review why a documented strategy to measure ROI is so critical in realizing value with CJA. This webinar will provide practical guidance and real-world examples to help you build your CJA use case roadmap. This roadmap allows you to unlock measurable outcomes and ensures alignment on value delivery. Customer Journey Analytics provides immense potential but you must utilize it well to maximize your value.
Key points
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Value Realization Framework Introduction to the framework for deriving value from CJA, focusing on strategic planning across critical pillars to avoid failure.
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Use Case Roadmap Explanation of how to define and build a use case roadmap to align teams, prioritize efforts, and realize value from CJA.
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Capabilities of CJA Overview of CJA’s functionalities, including combining datasets, customizing data, studying relationships across datasets, and democratizing access.
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Use Case Examples Real-world examples of how companies like Red Hat, TELUS, and Lenovo used CJA to reduce costs, improve processes, and drive efficiency.
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Steps to Get Started with CJA Guidance on exploring data, creating connections, and building a strategic plan to unlock the full potential of customer-level analysis.
At a glance
Product: Customer Journey Analytics
Series: Adobe Customer Success Webinars
Role: Admin,Developer,User