Leveraging a NorthStar Architecture to Enable the Adobe Journey Optimizer Vision
Learn how leveraging a NorthStar Architecture can help diagnose gaps in your implementation and maintain organizational alignment around AJO and your entire Adobe solution stack.
Unlocking Value with Northstar Architecture
Northstar architecture is a foundational tool for organizations leveraging Adobe Experience Platform and AJO (Adobe Journey Optimizer) to drive business value.
- Value Realization Framework Developed from executive interviews, it identifies common barriers and guides organizations to unlock technology value.
- Five Pillars Roadmap to value, technology, resource investment, sponsorship, and organizational readiness.
- Northstar Architecture (NSA) Serves as a strategic, living diagram aligning business and technical teams, focusing on future state and use case-driven planning.
- Industry Adaptability NSA varies by vertical (e.g., travel, banking, retail), ensuring relevance to specific business needs.
- Continuous Improvement Regular updates keep NSA actionable and prevent technology implementations from becoming stale.
Understanding and applying Northstar architecture empowers organizations to plan, align, and execute technology strategies for measurable business impact.
Northstar Architecture Components
Northstar architecture diagrams map out the essential technology components and data flows needed for effective journey orchestration in Adobe platforms.
- Content Supply Chain Identifies sources for personalized content delivery.
- Data Sources Includes web, mobile, CRM, offline, and loyalty data, ingested via batch or streaming.
- Data Management Covers audience creation, segmentation (batch, streaming, edge), and enrichment.
- Activation Details how audiences are activated in campaigns and journeys.
- Destinations Specifies channels like email, SMS, web, and in-app messaging.
Each component is tailored to the organization’s industry and use cases, ensuring the architecture supports both current and future business needs.