Modernizing Campaign Execution: Adobe Journey Optimizer + Adobe Campaign in Harmony

Transcript

. All right, I guess we can get started. Hello and good morning and welcome and thank you for joining for today’s session. We’re focused on modernizing campaign execution with the Adobe Journey Optimizer and Adobe Campaign, both together in harmony.

Just to introduce myself, my name is Jas Singh and I work with Adobe’s Field Engineering Organization as a principal architect. I do have some campaign background. This is from talking about the NeoLane days. And then I’m also joined with Tony Casale. Tony Casale is also part of our team as a senior CSM. And we are focused here on helping Adobe customers to get as much value as possible out of their Adobe solutions and investments. So I’m going to go ahead and kick off today’s session. And first and foremost, again, thanks for your time and attendance today. Just to note that this session is being recorded and a link to this recording will be sent out to everyone who registered. And it’s a live webinar. That means it’s a listen only format. But at any point, feel free to ask any questions into the chat pod or the Q&A pod. And our team or myself, we will try to answer them as much as possible. And in addition to that, we also have reserved some time to discuss those questions that will get serviced towards the end of the session. And also, while we wait for some of the other attendees to filter in, I will quickly want to let you know that we also have several other sessions like this coming up this quarter. And you’re all open to attend those as well. One number one is the scaling with confidence. This is where you get to learn why organizations are shifting beyond your traditional methods to adopt any scalable or agile delivery of models and that ensures your high performing experiences. Another one is about the agents among us, which is how AI is reshaping teams that use data to create your customer experiences. And this session will show you how Adobe Experience Cloud’s intelligent tools help you prepare your data, your teams, and the strategy for that shift. Last but not the least will be modernizing your digital foundation, which will be focusing on modernizing your digital foundation by moving to AEM as a cloud service to unlock new capabilities, boost performance, and drive longer term business impact. And also do this, I’ll share the links to these sessions to get registered in this chat. I just did post them in the chat. So when you get a chance, please feel free to go ahead and get started and registered on those.

Now, once again, welcome. My name is Jas Singh. I’m a principal architect joined with Tony Casale. He’s a senior CSM. And he’ll be the one who will be presenting on this topic today. And we both work for the same work, field engineering work, focusing on getting the maximum value out of your Adobe investments. And last reminder, but this is a listen only live webinar, but feel free to share any questions into the chat or Q&A pod. And I’ll be all people try to answer them as much as possible towards the end of the session. And as we get into that Q&A session towards the end, there will also be a quick two question poll launching towards the end asking for your feedback that will help shape us, the future sessions a little bit better, focus to what your asked feedbacks and needs are. So without further ado, I will hand it off to Tony. Thank you.

Great. Thank you. Thank you, Jasminter. Good morning, everyone. And thank you so much for joining. I’m thrilled to be here today to talk about modernizing campaign execution by bringing Adobe Journey Optimizer and Adobe Campaign into harmony. Today’s session is specifically intended for organizations that already have both AJO and Adobe Campaign in their tech stack or are in the process of introducing AJO alongside an existing campaign implementation. Our focus will be on how to leverage these two platforms in harmony and unlock even greater value from your current investment.

As for our session agenda, first, we’ll define the current challenge that disconnected systems create. Second, we’ll look at the solution for harmonizing AJO and Campaign. Next, we’ll explore the powerful benefits when real time engagement meets robust management. Next, I’ll share actionable strategies for efficiency and agility that you can use to get started. And finally, we’ll wrap up with the key takeaways from today’s session. So let’s begin with our first topic, the current challenge. So the reality is the customer mandate has completely changed. We’re all now designing for the continuous customer. What that means is that customers no longer live in our batch world. Their journey is fluid, it’s asynchronous and it’s happening 24 seven. And more than anything, they expect conversational continuity. That’s the idea that what they do on their mobile app at 10.01 a.m. should be instantly known by the email that lands in their inbox at 10.02 a.m. Brand loyalty is now being built on immediacy and relevance. The right message, right time is no longer about the right day. It’s about the right second. And really, traditional marketing architectures just weren’t built for this.

The new mandate has led to an architectural divide in many marketing stacks. We’re essentially operating with two different solutions built for two different areas. On one hand, you have Adobe Campaign. It’s our powerhouse for marketer led communication. It’s absolutely unmatched for handling complex data, deep supplementation and high volume schedule campaigns.

Its strength is managing the known. And on the other hand, you have Adobe Journey Optimizer. This is the engine for customer led engagement. It’s designed to listen for real time events and data streams. And its strength is is managing the now reacting instantly to a customer’s behavior in their moment of need.

So you have these two incredible solutions. But here’s the core problem. In many organizations, they don’t talk to each other. And when these two systems operate in isolation, the customer is the one who feels it. This is what we call customer friction. I’m sure we’ve all seen this. For example, we’ve got the tardy welcome.

A new customer signs up on your app. AGO doing its job sends an instant welcome. It’s fantastic. But then 48 hours later, Campaign’s new subscriber batch query runs and it sends a second redundant welcome. The customer’s left thinking, you don’t even know I just joined. Or even worse, the tone deaf promotion. This is one that really damages brand trust. So a customer has a high priority service ticket open, a real time signal that AJ knows about. But the next day Campaign’s batch send completely unaware, blasts them with an aggressive sales offer. You’re trying to sell them while they’re angry. That’s maximum friction. And of course, there’s the missed opportunity. A customer abandons the cart. AGO sends a reminder. But then what? They don’t convert. That high intent signal is often lost and they just fall back into a generic weekly newsletter segment. And this divide, it doesn’t just hurt the customer experience. It creates a massive operational drain for our own teams. It paralyzes the marketer. We’ve all seen swivel chair governance. An example would be when your teams are manually exporting suppression lists from one system just to upload them to another. Just to prevent that tone deaf emo we just talked about. It’s slow, it’s error prone, and it’s completely unscalable.

This also leads to incoherent frequency and fatigue. The email team in Campaign and the mobile team in AGO have no unified views, so they end up oversaturating the same customer.

And your time to market? It’s just gone. Agility is impossible when launching a simple, context-aware campaign requires weeks of complex data engineering and manual coordination. So this brings us to the path forward. And I want to be clear about this. The challenge is not Campaign versus AGO. That’s the wrong debate. The true debate is batch versus real time. And the modern customer absolutely demands both.

The core problem when operating these two solutions in silos is that our powerful audience engine campaign is operating blind to the real-time context that AGO is capturing. The goal, and what we’re going to spend the rest of our time on today, is to modernize by creating that harmony. To build an architecture where the audience engine is instantly aware of the interaction engine, and vice versa. This is about architecting Adobe Campaign and AGO to work as one.

So if that’s the goal, how do we actually do that? How do we get our powerful audience engine and our agile interaction engine to speak the same language? That brings us right to our second agenda topic, harmonizing AGO and Campaign. So how do we get from the world of friction to a world of harmony? The good news is this isn’t about a massive, complex rebuild. This isn’t about replacing your powerful, established email engine. The solution at its core is the best of both strategies, leveraging strengths of each platform. The goal here is simple. We let Campaign continue to do what it’s great at, managing those powerful, complex customer groups and sending high volume, rich content emails. And we let AGO do what’s best, managing those instant, one-to-one moment reactions across push, email SMS, and email channels. With recent enhancements, AGO now offers robust campaign orchestration capabilities covering many use cases that were previously exclusive to Campaign. This means AGO can support both real-time journeys and scheduled, multi-channel campaigns, giving organizations greater flexibility and agility. When we make Campaign and AGO work together, the customer finally feels they’re talking to one single smart brand. Now, to simplify this, I want to give you an analogy I found works perfectly, the five-star hotel experience. Think about Adobe Campaign as your guest relations manager. This is a person who works from your historical file. They know you’ve stayed with them 10 times. They know your preferences. For example, you prefer a high floor away from the elevator. And based on that history, they send you a scheduled email three days before you arrive. That’s Campaign, robust, historical, and planned. Now, think about Adobe Joining Optimizer as your front desk concierge. The concierge works off live signals. They see that you just checked in on the app 30 seconds ago and are walking through the front door. They greet you by name, handing you a pre-made key, and say your room on the 10th floor, just as you like it, is ready. That’s AGO, real-time, event-driven, and personal. The friction is what could happen today. It’s when the concierge is asked, have you stayed with us before, right after the guest relations manager just emailed you as a 10-year VIP. That’s the disconnect. So how do we fix this? How do we get the concierge and the guest relations managers to talk to each other? The harmony is achieved by giving them both a single shared source of truth, a unified customer profile, and a shared memory by the Adobe Experience platform. This central, real-time customer profile is the shared memory that makes both systems smarter. Suddenly, Campaign becomes aware. It learns from AGO’s real-time events. So in my hotel example, Campaign knows not to send the book your next day promotion to the customer who literally just checked into the hotel five minutes ago. And just as importantly, AGO becomes insightful. It learns from Campaign’s deep history. Now AGO knows to offer a customer a complimentary upgrade in their real-time journey because Campaign’s data and unified customer profile told that this person is a Platinum-tier member.

Old solutions are finally working from the same playbook. Let’s look at this in action. The first example is where AGO acts as the journey orchestrator. This is the modern welcome journey. Step one, a new customer signs up on your app. That’s the real-time event. Step two, AGO instantly sends a welcome push notification. And step three, the AGO journey is now smart enough to wait 24 hours and then tells Campaign through an API call to activate a Campaign workflow to send to that rich day-to-get-to-know-us email. The result’s a perfect, seamless journey. The real-time system, AGO, is orchestrating the entire flow, calling on the powerful email system Campaign at exactly the right moment.

Our second example is just as powerful, but it’s the other way around. This is where Campaign defines the audience. In this model, Campaign does what it does best, that deep, heavy lifting segmentation. Step one, Campaign’s engine builds a valuable, complex audience, like high-value customers who haven’t purchased in 90 days. Step two, it shares this at-risk VIP audience with the unified customer profile.

Step three, AGO is now watching for this. The moment one of those high-risk VIPs visits your website or opens the app, AGO can instantly trigger a special We Miss You offer.

The result here is that Campaign’s deep audience intelligence is no longer trapped in a batch-and-blast world. It’s now used to fuel immediate, one-to-one, real-time interactions. So we’ve now seen the two primary ways to create this harmony. We can have AGO orchestrate the journey and call Campaign, and we could have Campaign define the audience to fuel AGO’s real-time actions. We’ve established the what and the how of this architecture. Now let’s get to the so what. So what happens when these two systems are truly in sync? What new experiences does this unlock? And what are the real-world benefits for your teams and your customers? This brings us to our third agenda topic, which is all about the payoff. Real-time engagement meets robust management. So what happens when you bring these two systems together? We create an entirely new standard, a standard of perfect timing and rich personalization. In this harmonized model, we’re getting the best of both platforms on every single interaction. AGO is providing that real-time signal. It masters the timing. It’s listening for those customer signals, for example, app opened, geo-fence entered, or cart abandoned, and it’s ready to act in the moment. At the same time, Adobe Campaign is providing the robust management engine, mastering the personalization. It’s building those deep historical profiles and complex audiences like VIP, churn risk, or high affinity for a certain category.

And the result is that every message is finally delivered at the perfect time and the perfect context thanks to Campaign.

So let’s break this down. First, let’s look at AGO’s role. This is the when. AGO’s job is to listen for the moments, to listen for those signals that a customer is raising their hand right now. It’s an event-based system. This could be a behavioral, a customer just abandoned a $200 cart. It could be location-based, a customer just entered the geo-fence for your downtown store. Or it could even be transactional, a customer just made their 10th purchase.

Now, this capability alone is powerful and perfects the timing, but as we discussed, without Campaign’s deep context, the message AGO sends can still be generic.

And that’s where Campaign’s role comes in. This is the who and the why. Campaign’s job is to know the history and the value of that customer.

It uses its powerful data management to build those rich, complex audiences, things like, show me all customers with a lifetime value over $1,000 who prefer outerwear and haven’t purchased in 90 days, or all customers whose loyalty points are expiring in 30 days. This deep segmentation provides the context we need for true personalization. But as we know, without AGO, all this rich data is trapped in a batch delivery model.

So synergy in action.

Okay, so this is where the unified customer profile lets AGOs when use Campaign’s who and why instantly. Let’s look at our first example, the smart abandoned cart.

A customer abandons a cart.

The system does an instant look up to the unified customer profile and sees this isn’t just any customer. This is a high value VIP, an audience segment that Campaign built. The action is because it knows this, the AGO journey doesn’t send the generic 10% discount offer. It instantly sends the VIP a free shipping offer because it has Campaign’s context. And here’s an even more powerful example, the proactive service alert.

A customer enters the airport geofence for their 5pm flight.

The unified customer profile knows this customer has an open service ticket about a refund. The action, AGO suppresses that happy tone deaf enjoy your flight push notification. And instead, it triggers a message that says, our lounge agent at Gate B5 is aware of your refund issue and is ready to assist you. That is a world class experience and it’s made possible when these two systems work in Harmony. So what this Harmony ultimately does is it ends the old marketing compromise. We no longer have to choose. We no longer have to send ghostly messages, messages that are generic, historical, out of sync, slow and tardy. And we no longer have to send contextless messages, messages that are real time and fast, but generic and lacking any real personalization. Also, no more fragmented experiences, disconnected channels, inconsistent messaging and broken customer journeys are replaced by a unified seamless experience across every touch point.

We now have one single powerful motion delivering deeply personalized messages at the exact moment of need.

So we’ve defined the problem. We’ve seen the five star hotel architecture, and now we’ve seen the incredible experiences it unlocks. This is the what and the why. But this brings us to the most practical, maybe the most important question of the day, how. How do we actually build this? How do we move our teams from that old siloed model to this new harmonized one? And how do we do it efficiently without trying to boil the ocean? This brings us directly to our fourth agenda topic, where we’re going to lay out the practical playbook, strategies for efficiency and agility. From siloed execution to unified orchestration, that’s the transformation we’re driving. So how do we make that shift deliver real efficiency and agility? The most important thing to understand is that modernizing execution is not just about a new piece of technology. It’s about redefining how we operate. It’s about making that critical shift away from a channel first model where you have an email team and an app team working in silos to a customer first model where you have one onboarding journey team.

This harmonized model is the enabler of that shift. It’s what connects Campaign’s deep audience power with AGO’s real-time orchestration. And this is where we find our efficiency and agility. Efficiency is gained by centralizing those core services. We stop managing consent, suppression, and frequency rules in 10 different places and manage them once in the unified customer profile. Agility is gained by empowering our teams. We move away from complex multi-team handoffs to a unified strategy where marketers can orchestrate journeys in AGO and trigger content-rich batch emails in Campaign at the right moment. The result is that your teams finally move from manual coordination to strategic organization. For organizations integrating AGO with Campaign, unified orchestration is a journey, not a light switch. The best way to get there is an agile phased approach. We call it Crawl, Walk, Run. This is all about immediate wins and building momentum. You start with Crawl. This is your high-value, low-complexity win. The action here is to solve your most critical friction point. For most brands, that’s the tone-deaf promotion. Start by making one batch send context-aware.

Share one real-time AGO signal, like service complaint, to the unified customer profile AP and activate that audience segment to campaign to use as a suppression list. The result? Enhanced brand safety and a proven efficient win.

Next, you Walk. This is your fully harmonized journey. Here you build that modern welcome journey we talked about. You let AGO orchestrate, sending the instant push notification, and then you use an API call to trigger campaign to execute the day-two email.

The result is that you’ve proven the model. You’ve connected both systems in a single customer flow. And from there, you run. This is full sophisticated orchestration. Now you’re designing advanced multi-touch journeys that use campaigns’ deep segmentation as the entrance criteria for AGO’s real-time actions. This is the fully modernized, agile, and personalized model.

The second strategy is critical for efficiency. It’s to assign a core purpose to each platform. This integration strategy is all about avoiding costly, redundant work. It’s about leveraging the power you already have. Adobe Campaign is your audience and content engine. Its purpose is to manage that deep, complex historical segmentation and to manage your sophisticated, content-rich email templates in direct mail. Adobe Journey Optimizer is your orchestration and interaction engine. Its purpose is to manage all that real-time event listening from your app, your website, your call center. And its purpose is to manage all your mobile channels, like push, in-app, and SMS. All orchestration, the when, and the if-then logic of the journey is built in AGO, and AGO calls Campaign when it needs its powerful content.

The result is that you gain all of AGO’s real-time agility without sacrificing one bit of Campaign’s power.

Our third strategy is about taking that unified customer profile to the next level.

Centralizing governance, like consent and frequency, is a massive efficiency win. But the next strategic level is to centralize all of your intelligence. The unified customer profile shouldn’t just be a suppression list. It must be your single source of truth. This means two things. First, we enrich the profile with Campaign’s wisdom. We continuously ingest your Campaign segments, VIP, high affinity, churn risk into that profile. The result is that AGO’s real-time journeys are no longer just fast, they’re wise. They can personalize based on the deep historical context. And second, we enrich the profile with AGO’s immediacy. We enable all those real-time AGO events, for example, abandoned cart, browse product, etc., for the unified customer profile. The result is that Campaign’s batch workflows are no longer blind. They’re fully aware of what the customer recently did.

And finally, our fourth strategy. You cannot be agile if your measurement model is still stuck in silos. This new model unifies measurement. Now, we’re not saying to stop measuring channel performance. Email opens, deliverability, click-throughs, these are all essential health metrics. But the old, siloed way gives us low agility. The email team reports on their open rate, the app team reports on their click rate. The problem? No one knows if the journey, the new customer onboarding journey, actually worked and achieved its business goal. So, in the new unified way, we have high agility. Step one, we define the primary business KPI for the journey. For example, what percentage of new users make their first purchase within seven days? Step two, we treat all those channel metrics, clicks, email opens, as contributing factors that help us diagnose and optimize that one primary KPI. We can now ask the truly agile question, did the day two email lift our seven-day conversion KPI, or did the push notification do this job alone? The result is that you are now optimizing for true business impact, not just isolated channel metrics.

So, we’ve walked through the entire story, from the initial challenge of friction to the solution for harmony, the benefits this model unlocks, and just now, the strategies to get you there. Next, I want to recap the five most important ideas I hope you take away from our session today. This brings us to our final topic, the key takeaways. And the first, and perhaps the most important one, true modernization is about harmony, bringing your platforms together to unlock the full potential of your current investment. This was never a campaign versus AGO discussion. It’s a campaign plus AGO strategy. It’s a strategic integration.

It leverages campaign as that audience and content engine for its deep, robust historical power, and it adds AGO as the orchestration interaction engine for that real-time, event-driven agility. For organizations with both AGO and campaign, integrating these platforms can unlock new opportunities for efficiency, agility, and richer customer experiences.

Our second takeaway is the unified customer profile is a solution to friction. Remember that tone-deaf promotion we talked about, the customer friction caused by disconnected systems? The unified customer profile is a technical solution. It’s a single source of truth, as we’ve discussed, that connects campaign and AGO.

This is the component that finally allows your robust batch sense to become context-aware and your real-time interaction to become insightful.

Third, and this is for everyone in the webinar thinking this sounds big and complex, agility is built on iterative, high-value wins. This is not an all-or-nothing transformation. You can and absolutely should start this journey today. Use the crawl, walk, run framework we discussed. Start with your most critical friction point.

That single crawl step, just using a real-time signal from AGO to suppress a user from a campaign batch send, that one action immediately reduces your brand risk, proves the value of this model and helps fund the rest of the journey.

Our fourth takeaway is the new operational strategy. This is about moving from siloed execution to unified orchestration. This is the core shift. Modern execution means we stop thinking channel-first silos, the email team versus the app team. This harmonized model is the technological enabler that finally allows us to create a customer-first team, like an onboarding journey team that can orchestrate the entire experience around the customer, not around the channel.

And our final key takeaway, the power of harmony. This model ends the old marketing compromise. We no longer have to choose between fast and generic, which is real-time but contextless, or rich and slow, which is personalized but stuck in batch. The result is the ultimate goal of modern execution. You achieve both.

And this is modern campaign execution, AGO campaign in harmony.

Thank you all very much for your time today. We’d be happy to open it up for questions in the QA pod. Well, thank you so much, Tony, for sharing these great insights and content. So simultaneously, while we answer some questions, I will also launch the poll. It’s a quick two-question poll, like I mentioned. It’s about how we can shape these better for future for you guys. So I will go ahead and launch it right now.

And we are here to answer any questions. I see this one. Can AGO and it be campaign be used together, or do I have to choose one? I would say this is probably one of the most common questions or most logical questions that would come to your mind, right, when you’re talking to these two very similar solutions together and how they work together. So let me start with this. Short answer, yes. In fact, they’re both there to complement each other. So, yeah, you can totally be using them together. And many organizations, they actually leverage AGO for more real-time, event-driven, and highly personalized interactions while relying on Adobe Campaign for more batch-oriented, reengagement, nurtures, more scheduled campaigns, right? And this hybrid operating model will allow all your teams, the marketing teams, to use both these platforms where they excel, right, while creating your full spectrum, basically, of your customer engagement strategy. And it will also improve your overall efficiency and it will strengthen your overall personalization goals and ultimately maximizing your marketing ROI. All right, let’s see any more questions.

Can’t AGO also send emails in batch? The answer is yes, it can totally send emails in batch as well.

It’s more like if you already have Campaign and your setup is already there in Campaign, maybe you want to keep going the batch route through Campaign, but if you only have AGO, certainly AGO can do both. Just making sure I also post it in the Q&A so we have the answer. All right, let’s see, how do Campaign connect to profiles in AEP? So that is an integration that’s available from AEP to share the audience list into Campaign.

So that’s the way it will connect to AEP. I do not believe it’s real-time, but it is fast enough, but that’s why we want to send those profiles to AGO if you want the messaging to be real-time and more batch, you can connect to Campaign. What channels are supported by each platform? So both AGO and Campaign, they can support email, SMS, post notifications, like these are your main channels, of course, and direct mail, it can be configured on both as well. But it’s currently, I would say, recommended to use Campaign for direct mail and the joint implementations if you have that. And each platform will use different SDKs for push notifications, right? So it’s best to enable push, I would say, through one platform to avoid duplication on both sides. One other thing I can think of is AGO can also do WhatsApp now as a channel, but I’m not sure Adobe Campaign is capable of that just yet.

Let me see. There’s more questions in the Q&A. From a cost savings perspective, it would be cheaper to pay for just one platform. What functionality do you lose with just using AGO? So I would agree to that. Yes, from a cost savings perspective, it would make sense to just use one platform because AGO can do both. But we’re talking about harmonizing in a way that you already had Campaign and you purchased AGO in conjunction with that. So there can be just a quick switch that you flip where you move everything over from Campaign to AGO. So there has to be some sort of better together story during their transition period, and that’s what we mostly focused on this webinar.

All right. Next one is, is AGO to Campaign profile updated real time or is it an out of the box Campaign API? So it is not real time. The audience does not get shared in real time. Xfinity is using both AGO and Campaign. We have many use cases where both need to understand each other’s engagement data.

In near real time, how should we think about solving that problem? Does that come natively when ultimately bring all batch campaigns into AGO? Or is it an interim solution? So this one’s a loaded question. I will try to answer that maybe towards the end. I just need to think a little bit more about this, so we will get back to this one.

There’s a next one. Can AGO, we got that one already. Let’s see. Yeah, there’s another one. What skills are required to develop and manage Campaigns in AGO versus Adobe Campaign? So that’s also a really good one. So AGO is API first, right? So it requires more of your REST API knowledge, JSON knowledge of AP platform itself, which is also a NoSQL data structure, right? And familiarity with SQL is helpful for querying those data sets. Now Campaign, on the other hand, it’s a relational database, right? And it has that user interface that will reduce the need of that direct SQL. So it makes you more accessible for users that have those advanced technical skills. Let’s see. There’s another one. What are the main differences between AGO and Campaign? So it could be a long answer depending on what exactly your use case is, what you’re looking into. But I would say at a higher level, AGO, like I said, is more designed for real time, that one-to-one personalization messaging based on your customer’s behavioral actions. And making it more ideal for any time-sensitive multi-chart interactions. Because it sits on top of AP platform and basically excel in orchestrating your omnichannel journeys. But Campaign, on the other hand, is best for the high volume planned batch communications such as your typical newsletters or nurture campaigns that you send out. While both can deliver real time and batch messages, but AGO, I would say, is a little bit more optimized for real time engagement. And Campaign has a lot more mature features for batch delivery and more of a controlled release. Let’s see. I’m just switching between chat part and Q&A. So I do share audiences from AGO to Campaign, but the other way around is not out of the box. That is correct. I don’t think there’s an out of the box to share from Campaign back into AGO. It’s a great call out. I’m still not clear on whether AGO can be industrial strength, scalable solution that Campaign provides today or large scale, tens of thousands of messages. I’m trying to understand if we need both or can we completely migrate to AGO.

I disagree that it does not have the industrial sense. We have some really, really huge enterprises sending millions of messages through AGO. It certainly has an industrial sense. You really have to think about the performance of the platform. So you want to make sure you’re streamlining things like your data intake, the way the throttle and the throughput of those messaging going out. So if you gauge those things around deliverability and things, you can truly use AGO for industrial strength. And certainly you can migrate from Campaign to AGO if that is in fact on your roadmap. It’s a very loaded question. There are so many caveats in this. But long story short, I would say yes, it is certainly possible on AGO on sending those bulk messaging that Campaign does. And you can totally do the transition. But like I said, it’s a very loaded, I don’t want to sound like a typical consultant, but the answer is it depends.

Is there a plan to integrate Message Center with AEP? I actually do not have the answer for that.

We can take that question back. We can discuss with the product team if that is in fact on the roadmap. For someone who’s not coming from Campaign background, just to give you a little bit of background, Message Center is the instance of Adobe Campaign that generally sends more real-time transactional messages out of Campaign. It’s a totally different server. It’s not like your typical Campaign servers. But yeah, that’s the part of the Message Center. All right. Let me go back to chat to see if any more questions pop there. Okay.

All right. That’s all I see so far. Any more questions, guys? Or if not, we can close this out. And hopefully this was really helpful for you guys. Are there plans to utilize offer decisioning from AGO into Campaign? To my knowledge, no. There are no plans to leverage offer decisioning that is existence on the AEP site into Campaign just yet.

But like I said, to my knowledge, maybe there is a use case that comes up and product team works on that. But as far as I know, the answer is no. All right. Sounds good. Well, thank you so much again for joining. And thank you, Tony, for walking us through the whole presentation. And we will see you in the next session. Thank you, everybody.