Adobe Journey Optimizer Essentials - Creating Campaigns, Customer Journeys, and Landing Pages

Learn the essentials of building Campaigns, mapping Customer Journeys, and creating Landing Pages for maximum impact. By the end of this session, beginners will possess the confidence to start leveraging Adobe Journey Optimizer to create impactful customer experiences that drive results.

Transcript
I all thanks for joining will be beginning in the next couple of minutes. Today’s session will be focused on getting started with agro essentials led by Ilana Hutchinson. We’re going to wait just another minute for attendees to filter in and then we’ll get started. Hey, all, thanks for joining. We’re going to wait just another minute for attendees to filter in and then we’ll get started. Thank you. While we wait for attendees to filter in, I want to let you know that we do have several other sessions coming up this quarter that are open for you to attend as well, but also very interested. I’ll put the links in the chat. Hello all, welcome and thank you for joining. Today’s session. Focused on getting started with Agile Essentials. My name is Tony Casali and I’m part of Adobe’s Ultimate Success Customer Success Team. As a senior customer success manager, where we focus on helping customers maximize value from their Adobe Solutions, I’m going to go ahead and kick off today’s session. First and foremost, thank you for your time and attendance today. Just to note that this session is being recorded and a link to the recording will be sent out to everyone who registered. This live webinar is an listen only format, but it’s very much intended to be interactive in that as we go through the content in today’s session, feel free to to share any questions into the chat pod our team will answer when possible. There. And addition, we reserve time to discuss questions at the end of the session. Note that if there are any questions that we don’t get to during the session, the team will or take note and follow up. In addition, as we get to the Q&A portion of our event, we will be sharing out a quick two questions survey link in the chat that we’d love your participation in to help us shape future sessions. I’m joined today by our presenter, Elena Hutchinson. Elena is a senior customer success manager at Adobe dedicated to helping customers to achieve maximum value and success with a wealth of knowledge and customer centric approach. She ensures clients have the tools and support they need to succeed. And now I’ll go ahead and turn things over to L.A. to get us started. Awesome. Thanks, Tony. Hey, everyone. Excited to be here today and thank you guys for joining. I know you have a busy schedule, so we appreciate you taking the time out of your day to attend this webinar. I’m going to go off camera really quick and to make sure we can focus right. So over the last few months, we have been getting requests from several marketing organizations who are kind of uncertain where to start their enablement journey at Ajo. So we decided to create a webinar site about that, and that’s how we decided to create a webinar for the introduction of journey management, where we will cover a few of the basic features for marketers such as one to create a campaign versus a journey in Agile, as well as how to set up landing pages. And like Tony said, at the end of the session, we will have some time for Q&A as well. Since this is a session for beginners. I thought it would be great to just sort of take a bit and review a little bit about the introduction to Journey Optimizer. Journey Optimizer is a powerful and flexible tool built right into the Adobe Experience platform. It helps you craft personalized, seamless customer journeys that span across apps, websites, social media, email, you name it. Journey Optimizer is a single solution for orchestrating all your customer interactions from complex or 1 to 1 experiences to everyday campaigns like promotions or newsletters. It’s designed for. MARTIN For modern marketers able to handle the demands of large scale personalization and ever changing customer needs. Imagine this A Traveler explores your website for vacation ideas. Journey Optimizer can deliver tailored messages, offers, and even a personalized travel itinerary. After they book, it seamlessly transitions them into a pre-trip journey, sending updates through email and mobile alerts, and during their trip, it keeps them engaged with real time notifications and after they return home. It follows up with offers based on their individual preferences. This is just one example of how Journey Optimizer bridges the gap between immediate customer needs and ongoing brand engagement, delivering a cohesive and personalized experience at every step. The Innovations Within Within Journey Optimizer focus on three key areas that deliver real value to your business. First, real time customer insights and engagement. Journey Optimizer brings together all your customer data from their behaviors and purchases to their preferences and interactions to build a complete profile in real time. This means you can deliver experiences that are truly personalized and relevant right in the moment. Then we have unified orchestration. Picture a single powerful canvas where you can design and manage every aspect of your customer journey. Journey Optimizer gives you that combining email, mobile web and even real time interactions into one intuitive interface. And last, we have smarter decisions, deeper personalization. Journey Optimizer doesn’t just collect data. It uses artificial intelligence and machine learning to unlock powerful insights. These insights guide smarter decision making, helping you predict when your customers want and army experiences that truly resonate with them. So the ultimate goal is a solution flexible enough to deliver the diverse range of journeys and experiences your customers expect. That means not just a variety of channels, but a variety of use cases too. Today’s customer lifecycle is complex, requiring multiple layers of engagement to truly connect. We have customer led 1 to 1 real time interactions like personalized welcome messages for new members or location based offers that greet customers at the right place at the right time. Business event based on real time interaction. Think a flight delay notification or a back in stock alert triggered in the moment. It matters to your customers. Scheduled an on demand audience based engagement. Consider newsletters or onboarding programs tailored to specific audiences and delivered on schedule or on demand. And we have immediate, broad based burst messaging, like a breaking news alert or sports updates that need to reach a wide variety of wide audience. And very quickly. All right. Now that we’ve provided a general overview of Agile, let’s talk about campaigns in Adobe Journey Optimizer. Campaigns are your go to tool for sending focused messages to specific groups of customers. So what are campaigns? Think of campaigns as one time deliveries of content, like a special offer, a newsletter, or an event announcement. You can use multiple channels to reach your audience, email, SMS, push notifications, whatever makes the most sense for your message. Adobe Journey Optimizer offers two types of campaigns. We have scheduled campaigns and API triggered campaigns. Schedule campaigns are great for planned communications, like your weekly newsletters, seasonal promotions, or product launch announcements. You set the date. You set the time for your campaign to go out. An Agile takes care of the rest. API triggered campaigns are ideal for real time messages that are triggered by a specific event or action. Think of password resets or two confirmations shipping notifications. So when that event happens, Journey Optimizer automatically sends the corresponding message. But it is important to note that campaigns are designed for one time messages. This simplicity makes them perfect for those straightforward, targeted communications that don’t require complex workflows while journeys which we’ll get to in a little bit, are ideal for orchestrating complex, multi-step interactions. We have campaigns that are perfect for those quick, targeted messages that keep your audiences informed and engaged. So let’s take a closer look at the two types of campaigns we discussed earlier. Scheduled and API triggered batch campaigns. Each offers distinct advantages for different communication scenarios. Let’s start with scheduled campaigns. These offer a streamlined workflow. Creating a schedule campaign is incredibly easy. If you select your target audience, you design your message. Choose your channels and set the date and time for delivery. It’s a straightforward process that empowers marketers to execute campaigns quickly and efficiently. We also have flexible channels. You’re not limited to email along with scheduled campaigns. You can activate messages across any one channel supported by go, including email, SMS, push in-app, or even direct mail. We also have a variety of versatile use case IT schedule. Campaigns are perfect for a wide range of scenarios, from ad hoc announcements and promotional offers to recurring newsletters. Let’s dig in to these API triggered batch campaigns. These campaigns are triggered by external events via API calls, allowing you to incorporate the latest data and insights into your messaging. They also allow for dynamic personalization. With API triggered batch campaigns, you can personalize each message with relevant real time interface information and lastly, reusable campaigns. You can invoke the same API triggered campaign multiple times, saving you time and effort while maintaining consistency in your communication. In summary schedule campaigns are your workhorse for planned recurring communication. While API triggered batch campaigns add a layer of real time responsiveness and personalization. So let’s explore how Journey Optimizer campaigns empower you to engage with customers through diverse array of channels. Direct Mail. While we live in a digital age, the tangible impact of direct mail can be powerful differentiator. HBO lets you personalize direct mail and coordinated it with all other engagement channels and leverage your segments in Agile for direct mail messaging. Email. Well, email remains a cornerstone of customer communication, and Journey Optimizer makes it smarter and more effective. Web Your website is a prime canvas for personalization, and Journey Optimizer helps you paint a unique picture for every visitor sharing relevance across your devices. App Touch for brands with mobile apps, Push notifications are a virtual tap on the shoulder, instantly grabbing your customers attention journey Optimizer makes creating personalized push notifications easy. Sometimes a simple text message is the most effective way to reach your audience. Journey Optimizer simplifies estimate integration, allowing you to add this channel to your communication mix without need for complex custom development. And last but not least, an app Enhance your mobile app with personalized experiences that keep users engaged, deliver messages, offers, and more directly within your app to drive user actions and boost retention. All right, before we jump into the Agile interface and build our first campaign, I wanted to have a list of steps for you to refer back to in creating your own campaigns. In the demo, we will jump around and use some pre-built segments and templates. So on your own you may want to refer back to the slide. If you’re building a new campaign for the first time. All right. Let’s start by designing our first campaign and deploy a channel based experience for a Lumia Labor Day sale email. We will be using Lumia as our example today. And this fictitious customer is a wellness company selling fitness based apparel and accessories. As you can see, we are in the age of UI and we will navigate to the left and select campaigns to create a campaign new campaign. We will click this button. We’re going to create a marketing scheduled campaign. Now we have opened our form based experience. In this form, we will be able to set our campaign properties such as name. We’ll be able to select the audience who will receive this campaign. We will select our action, which we can choose from various different channels. In this case, we will be choosing email and we can select our schedule. In this case, we are just going to be doing a one time activated email. However, see here you can click weekly if we wanted to send a weekly blast until Labor Day. I have already pre-built Alima campaign experience that we can examine and update for the sake of time. As you can see, we have our property set, our audience and our action and we have already selected our content. Let’s open the email designer and edit the template. We’re going to add a textbox, so let’s open the email designer. We will navigate to the left of our screen and drag in a textbox. Let’s put it at the top. So. So the value out is immediately clear to the reader. He will add that the entire LUMO website is 20% off until Labor Day 2024. Let’s center it. Let’s also see what it will look like if one of our customers is opening this on their mobile phone. Nice. Let’s hit save, let’s go back. And now we need to add a subject line. Now let’s review to activate. I know we have alerts here and if we were actually going to be publishing it, we could be checking to make sure that everything looked okay. But for the sake of the demo, let’s go ahead and activate. As you can see here, it’s activating. Once a campaign is live or completed, you’ll actually be able to come to these three dots and view the reporting that’s going to conclude the campaign portion of this demo. All right. Now, we’ve covered campaigns, but let’s dive into the heart of Adobe Journey Optimizer journeys with real time integrated customer journey, orchestration 1 to 1 communications are multistep and continuously updated as the customer moves through their lifecycle or more business, their priorities change. Customers journey or qualifying segments will update in real time. For example, as a customer engages customer service with an issue, they are removed from business as usual promotions in the moment and put into a get well type journey instead, without the brand missing a beat on their experience. There are three major building blocks for real time journey orchestration working together to deliver those seamless, personalized experiences we’ve been discussing. Listen for events. Real time journey orchestration begins with actively listening to your customers across every touchpoint, whether it’s a website visit, an app interaction purchase event. Adobe Experience platform is your central hub gathering and storing this valuable data, this rich data set, including behavioral, transactional and even operational data, empowers you with the knowledge needed for truly personalized experience. The next step is to apply conditions with this deep understanding of your customers. Adobe Journey Optimizer lets you craft journeys that adapt and respond in the moment a customer abandons the cart Trigger a reminder email. A loyal team member reaches a new tier, offer them an exclusive reward. These conditions attest the intelligent decision points that guide your customer journeys trigger actions. Once those conditions are met, it’s time to take action. Journey Optimizer delivers personalized messages across various touchpoints that are tailored to the individual customer, taking into account their history, preferences and the context of their current interaction. The result A timely, relevant communication that drives engagement and conversion in Now that we’ve explored campaigns and journeys individually, let’s clarify their distinct roles in your customer engagement strategy. It’s essential to choose the right tool for the job, and understanding the difference between these two powerful features is key. Let’s start with campaign. They’re designed for specific one time communications like promotional emails, product launch announcements or policy updates. Think of them as single shots of communication ideal for reaching a large audience or delivering simple transactional messages. The power of campaigns lies within their scheduling and targeting capabilities. For example, a Black Friday promotion. You want to send a mass email announcing your Black Friday deals to all your subscribers. Campaign is the perfect tool for this, as it allows you to schedule a delivery and read and reach a broad audience quickly and efficiently. On the other hand, we have journeys. Journeys are designed for dynamic, personalized interactions that unfold over time. They’re triggered by real time events like a customer’s website, visit, a purchase or change in their profile. Data journeys excel in creating a 1 to 1 personalized experience. For instance, people spending a day at an amusement park, having real time interactions based on geolocation and customer preferences. Now that we have established the differences between campaign and HBO, we’re going to hop to the UI one more time and show journeys. So before we jump back into the user face user interface and build out our first journey from scratch, I wanted to have a list of steps for you to refer back to in creating your own journeys, specifically on these two ladder steps. Testing the journey and publishing the journey. Okay, so if you actually have your own sandbox, feel free to follow along since we’re going to be building a journey from scratch. We’re back in the Agile UI. Let’s navigate to the left and under journey management. Select journeys from here to create a new journey. We hit, Create Journey. This takes us to a blank journey canvas where we can give our journey a title and set other properties like Time Zone as well as start and end dates, just to name a few. As a side note, you can scroll all the way over here and click this little icon which will expand your canvas and give you more room to work. Now let’s focus our attention on the left side of the canvas where we have a palette of available activities that we can use to build our journey by dragging and dropping the desired activity onto our blank canvas, we extensively covered events, orchestration and actions in the presentation just before this. So let’s go ahead and jump into designing the journey. We will select an audience qualification event. An audience qualification event occurs when a customer profile enters or exits an audience and can be used to trigger a journey. For this example, we are creating a journey to welcome Luma customers who have just qualified for Luma Loyalty Club. Let’s select our audience, my loyalty members. Now our journey will target any new member that enters the club Loyalty group. Let’s confirm our name Space Email and click Save. Now we select our orchestration. In this case, we want our new members to get served. Personalize loyalty, communication based on their gender, male, female or unknown. So let’s dragging that condition so we can tailor the journey to each individual coming into the loyalty audience based on their profile. And one, let’s bring this male in and at the expression, let’s type in gender and drag it into this. Enter gender is equal to male. Let’s repeat this with female added the expression gender is equal to female. Now we will click this checkbox to show a path for other cases than the ones above. People who don’t have equal to male or female in their profile label. This unknown. Now you can see our three different paths of our journey. I know we quickly breezed through this section, but it is a much deeper discussion about how your data is constructed. So for the sake of a beginners course, we will just showcase this one example. Of course you have infinite possibilities creating these journeys. So this is just to show you the ease of use, creating a journey, and giving some inspiration for you to jump in and start navigating your own instance. Last we will click on Actions and drag our emails onto the canvas. Now we have our loyalty journey in place. Okay? Now that we’ve explored the power of journeys, let’s dive into landing pages. Think of these as the personalized destinations you laid your customers to, each designed to encourage action and deepen engagement at you allows you to easily create landing pages that complement your email campaigns. Enhancing the customer experience. Let’s take a closer look at how this works in action. Imagine you’re promoting a special event. Your landing page not only provides details about the event, but also allows users to RSVP directly through an embedded form or sharing thought leadership. Your landing page could host the full article and offer a subscription form for similar content. Expanding your reach. These personalized destinations guide customers along their journey. Encourage them to take the next step and ultimately strengthen. Strengthen their relationship with your brand. So landing pages are a fantastic tool for capturing leads and building your subscriber list. With Journey Optimizer, you can embed subscription forms directly on your landing pages. Customer lands on your page, sees a compelling offer, and can easily sign up for your newsletter or updates right there. This streamlines the process, making it more likely that interested visitors will convert into subscribers. All right, now, we won’t go into the UI for the last time today and build out our landing page and subscription list. In the demo. We will jump around and on the steps. So on your own, you may want to refer back to the slide if you’re building a new landing page. Before we dive into creating a landing page, let’s walk through how to create subscription lists. If you navigate down to customer, let’s click subscription list. In this case, we want Luma enthusiasts to sign up for a monthly wellness center. We will create a subscription list by first giving it a name and they can’t have any spaces. Give it a description and we could give it a date. But in this case, since it’s an ongoing newsletter, we don’t need to. However, if someone was subscribing to an event like Adobe Summit, we could go ahead and select a start and end date. Let’s click submit now. A segment will automatically be created with the creation of the subscription list. Let’s check that out right now by navigating to audiences. B And there it is. Now that we’ve created our subscription list will create the landing page that will allow us to acquire new subscribers and or manage their preferences. For this list, we will be creating a landing page for customers to be able to opt in to the wellness newsletter. I have already created a pre-built landing page, so I start walking through it. You can design up to three pages and a use case would be a primary page, a confirmation page. Once action is taken on the primary page, for example, if you actually opt in, we could create a confirmation page that you are subscribed and the third page could be an error page. Now, navigating to the right, you can see we actually have control of our u r l So if we were using this as the arrow page, we could call this error. Now, how to actually build the landing page is up to you. You can choose from designing from scratch, coding your own, or importing HTML. In this case, let’s just focus on our primary page. I’ve already imported the HTML and have the content place in place for us. We will open the designer. This is the same designer which we showcased in the campaign demo earlier, but what is new is the form content component right here. This will be the focus of our landing page since we are creating this to opt in customers to our newsletter. So let’s drag in the form component and edit it. This looks good. Keep me updated about events, opt in. Now we just have to click our subscription list. Here it is. Now let’s look at the call to action and if register, let’s say subscribe and we have to select our confirmation action, we’re going to have them link to a page confirmation, an error. We’re just going to do an error text, which we’ll say error. This looks good. Let’s click Save. Now we have our landing page and let’s publish. Okay. So that brings us to the end of the presentation for today. So in summary we reviewed Angel’s overall capabilities and use cases. Then we discussed campaigns and journeys and last we went over subscription lists and landing pages. So on this slide we have links to our Adobe experience Slide website which has fantastic tutorials, videos and documentation covering all of the topics we discussed today. If you haven’t logged in before, you use your Adobe ID to sign in to experience league and you get access to all these additional free resources, we hope you that you feel more empowered to navigate these user friendly features as you take your first steps in. So now we will be opening the Q&A portion of this event. In addition, we will post a web form in the chat and hope that you will complete a quick two question survey for us so we can better improve our ultimate success webinars in the future. Thank you so much. Okay. We have some great questions in the chat here. Question from from Bogdan is the audience for the excuse me, is the audience for the subscription list a streaming audience or a batch one? If it is a streaming one, will this count towards the limit? As far as I know, there is a limit of how many streaming audiences you can have within a sandbox. Or am I wrong? That’s a that’s a really great question. We can definitely research this internally and get back to you. But then I don’t want to misspeak on any sorts of limits around streaming audiences for this. So we have your email. We’ll go ahead and get back to you on this one from us. Elena, you know. I have an inkling, but I don’t want to share the wrong answer. So let us get back to you. Yeah. And then for from Gabriella, for emails, is there a way to transfer existing email campaigns over from Marketo? Yeah. So I would suggest if you, you know, your Adobe account team, which hopefully you do, you would work with your customer success manager and talking to them and creating a migration plan over. I know that I’ve worked with several customers who migrate from campaign to HBO. Truthfully, I actually haven’t worked right at this point yet for a Marketo customer by moving to Agile. So that’s a great question. But I would actually work with your customer success manager and your account team and see if they have any professional services hours that could help you do that. Any other questions? Tony That is it. If there are any more questions, is your last chance to put them in the chat? I know there was something earlier about Agile versus Target, right? Yeah, there was. And we’re going to get we’re going to get back to Gabrielle on that one. There are a couple of questions in that and the QA pod around email content to shows we would like to add to our email templates. David Dynamic article, product data and these should be different for customer to customer. As you may expect, the article data resides within an external system. Where should we store the article data or how can we get that data in time as close as possible to dispatch time for each profile which enters a journey and how to access it from the email template builder. Thanks. I’m not understood. I’m not sure I understood. The full question from Tony and I’m sorry I can’t see the chat from from my view. No problem. I can. I can repeat it Alana, if you’d like. It’s regarding email content they’d like to add to their email templates, a dynamic article, product data, and these should be different from customer to customer. As you may expect, the article data resides within an external system. Where should we store the article data or how can we get that data in time as close as possible to the dispatch Time for each profile which enters a journey and how to access it from the email builder. Hmm, that’s a great question. Let us get back to you on that. That seems like a very specific use case. So I definitely want to take a little time to get the right answer and articulate it for you. Great. Thanks a lot. And then one last question in the pod from Bogdan. What would you suggest for a center domain IP warm up in the case of a customer which migrates to AGL from a different email sending vendor We and it shows us we only want to use journeys with a read audience start node. Okay, can you just reread the first part about the IP warming? Yeah. What would you suggest for a sender domain IP warm up in the case of a customer which migrates to AGL from a different email sending vendor. I mean, we have tons of customers who are migrating over from, you know, any number one to another ISP over to AGL. There’s an IP IP warming phase here could take anywhere from 4 to 16 weeks, you know, depending on what depending on kind of how many, you know, domains or subdomains you’re bringing over. Not sure I answered that question right. When you say a center domain, that’s what’s hanging me up. Hmm. And then about the read audiences, I think that’s a separate question from the IP warming. You have no problem. Yeah, we can take it internally to our delivery team. Yeah, for some. Some. Yeah. We have a dedicated on it. Yeah, we have a dedicated delivery team. And to some clarifying. No, from Bogdan. What I mean with the question about, about warm, I think warm up is more about the journey, how the journey should look. I think we, what, what we’re going to do is follow up with you on that one. Yeah. And then another question here from Gabriella Is there some type of designated folder for storing pattern and style libraries used in emails and landing pages? Components? Well, we have the ABM Assets Essentials. I’d be happy to share a link to experience where you can kind of read up on that, but I think that might solve the the your question. Yep. Gabrielle’s Thank you. This is great. Everyone we appreciate the questions and we’ll certainly follow up for those that we weren’t able to answer thoroughly on this call, are there any other questions for the team? If we have one more, Anderson, is there an integration with work front, possibly native or fusion? Most of our planning and campaign content already lives in Adobe Work front. There a way to connect the platform. It would be ideal to avoid having to copy and paste information from place to place. Typically, the question is if there’s an integration with work front and you. Yeah, from what I know, limited. You know you can use Adobe Journey Optimizer modules and Adobe Work front to create, read update or delete records or perform a custom API call to the Agile Optimizer API. I’m not sure if that’s exactly the use case you’re asking about just natively. I’m sure there can be customization work done, but we can send you kind of a link on kind of what we documented between work front and you. And if that’s kind of not the use case that you’re looking to solve, then I would definitely talk to your account team and see what all their options there are. There’s workarounds. Absolutely. There’s also a recording I’m going to share in the chat of a session that we did last quarter that is focused on the work front lean teams and efficiencies and it touches on integrations there as well. So if you’re interested, I’ll have that in the chat for you. Great. Thank you, Katie. We have a couple more questions here. One from George, it’s related to Bivens Question What tech solution can be used in the journeys to to warm up? We can use capping those, but that requires daily publishing of new versions. As once the cap is reached, it doesn’t reset automatically for the next execution. Yeah. Thank you. Thank you, George, for the question. Well, we’ll circle back on this with with our delivery team and see what what other solutions there might be. Unless a lot of you have any further information on it related to warm up. Yeah. No. Or our delivery kind of team you know if if it I don’t I don’t know the situation you might be in at the moment but typically when customers buy Adobe Journey Optimizer there is some sort of hours reserved for someone from our delivery team to come and help. So they’re the team that really spearheads that. So I wouldn’t want to speak on their behalf because that’s where their bread and butter is so we can follow up with them. I’m not sure if you’ve already kind of checked with your team. If you have someone assigned to your delivery on IP warm up, but that would also be a great next step to talk to your customer success team or your account team. Right. Thank you. And then there’s another question from Barton Will there be sessions for more advanced users where you could show so where you can showcase a more complicated use case example or something with more personalization or personalization coming from an external system? Yeah, absolutely. Well, I think actually and this doesn’t answer the personalization what exactly? But tomorrow I know that one of my colleagues, John is doing a demo on Adobe assumes Adobe Journey Optimizer specifically with S.A… I believe there’s a demo component in there, so that would be a little more advanced. Again, this was a beginner webinar and we will be having more webinars in the future. So if you had kind of an ask, absolutely, we could do more advanced personalization webinars in the future. If that’s something that you’re looking to for support. Secondly, not to plug Adobe Digital Learning Services, but they do have courses with live instructors or on demand where they would go over some of those use cases as well. I’m not sure that’s something you’ve ever looked into, but those courses are really great and definitely go from beginning to more advanced. So I would definitely look into that as an option. If you’re looking for more hands on experience. And if you have a moment to also add that feedback in our form that I’m looking into the chat just with more details around any future sessions that you’d like to see us deliver, that would be the best way for us to capture that and ensure it gets back into our planning cycle. And I see there’s also a request for that more advanced session that is tomorrow, which Anthony has put in the chat as well. So you should see that link there as well. If anyone’s interested. Great. Thank you, Katie and George, we see your follow up question and we’ll be sure to relay that as well. Regarding the the new IP and need for the 1 million profiles of potential. We’ll follow up with you on that. Fantastic. I love all these questions. Yeah, this is great. Okay, so no more questions in the queue. Way. No more questions in the chat, I believe. I believe that’s I think we’ve answered everything for now or we’ll, we’ll follow up with a more thorough response on a few of these. Right. Well, thank you all again for taking the time to join today’s session. We hope that you have the option to join us again in the future. We do have the link to the upcoming webinars. I can post it again the bottom of the chat. So it’s it’s you can easily reference it, but we’d love to we’d love to see you there. And here you go. Great. Well, thanks everyone. Have a great day.

Key takeaways

  • The webinar focused on getting started with Agile Essentials, particularly emphasizing the introduction to Journey Optimizer, a tool within the Adobe Experience platform that helps create personalized customer journeys across various channels like apps, websites, social media, and email. ​

  • The session covered the distinction between campaigns and journeys in Adobe Journey Optimizer. ​ Campaigns are designed for one-time communications like promotional emails, while journeys are for dynamic, personalized interactions that unfold over time triggered by real-time events like website visits or purchases. ​

  • The webinar also discussed the importance of landing pages in complementing email campaigns, allowing for personalized destinations to encourage customer engagement and action. ​ Landing pages can capture leads, build subscriber lists, and enhance the overall customer experience by guiding customers along their journey. ​

recommendation-more-help
abac5052-c195-43a0-840d-39eac28f4780