AEM Basics Introduction to AEM Authoring key concepts and capabilities

Discover how AEM offers a robust and flexible authoring environment that supports various content creation methodologies, from traditional web pages to headless CMS setups.

Key Discussion Points

  • Authoring including Universal editor
  • Content Fragment
  • Collaborative capabilities
Transcript
Well, everyone, thanks for joining. We’ll just be getting started in the next couple of minutes.
So today’s session will be focused on a m basics. Introduction to m authoring key concepts and capabilities led by John Lake. So we’re just going to wait another minute or two for attendees to filter in and then we will get started.
And still see some people filtering in. But once again, thank you, everyone, for joining. We’ll be getting started in the next minute. Also.
Okay. I think, we can get started.
So. Hello, everyone. And, Good morning. Good afternoon. Good evening. Wherever you may be joining us from. Thank you for to forward to joining today’s session. We’re focusing on AMP basics and introduction to AMM authoring key concepts and capabilities. My name is Danny Freeman. Excuse me. My name is Danny Freeman. And I, work in Adobe’s customer success team as a senior digital strategist, where we focus on helping Adobe customers get as much value as possible from their Adobe solutions. So I’m going to go ahead and kick off our session today.
First and foremost, I’d like to thank you for your time and attendance today. Just to note that today’s session is being recorded and a link to the recording will be sent out to everyone who registered.
This live webinar is a listen only format, but it is very much intended to be interactive in as we go through the content in today’s session. Feel free to share any questions into the chat or the Q&A pod. Our team will answer there if possible, and in addition, we’ve reserved some time to discuss any questions that may have surfaced at the end of the session. Note that if there are any questions that we don’t get around to during the session, our team will be able to take note and follow up.
We will be sharing out a survey at the end of the presentation, and we’d love for your, participation in the survey to help us shape future sessions. So today I am joined by our presenter, Jean-Luc.
Forgive me for, having a good stab at you pronouncing your surname. Those on Luke. But, we are so, So. John. Yes. So who is a senior customer success manager? And he has been with Adobe for over five years now, and he focuses on helping customers with AMP and other Adobe solutions as part of ultimate success. So now I’m going to turn things over to Jean-Luc to get us started.
Thank you everyone. Thank you so much for joining. So in today’s session will indeed, touch based on the basics and the introduction of a motoring, let me present you the key concept and capabilities. So as part of the agenda, we’ll focus on the AEM auto model and look after the different options and different flexibility that we have a start to this authoring model. We’ll have a look at additional capabilities such as collaborative and translation capability that are also core to the authoring within the year. We’ll then conclude with a Q&A. So again, feel free to ask any question in the chat. And so we’ll capture everything and again make sure to cover all the questions at the end of the session. So as we are able to start, let me, start with, the multimodal and potentially before jumping into a motoring. Let me show so some key challenges we face in the scaling content generation. So as the demand for content continue to grow, it’s crucial to address those challenges effectively, to be able to create and deliver content at scale. We have as first kind of challenge the demand for content that is growing, exponentially. And this increase is driven by, various factors, including need to engage audiences across multiple platforms, and rising expectation for personalized content. We then need to empower, diverse range of content creator within all different organizations to contribute and sharing a variety of voices and perspectives in the content. Secondly, there is a pressing need for omnichannel content. Audiences are spread across different channel, different potential format, mobile, desktop and different devices, and it’s essential to deliver consistent and cohesive, content experiences across the different touchpoints. Therefore, maintaining layout control, irrespective of delivery is crucial. Whether content is consumed on a mobile device or desktop, it should retain its internal design and readability across those different channel. And then we have on the another side the significant pressure to drive away on content. And this is more and more the main challenge around the content. And so we need to ensure that all content strategies are not only creative, but also effective in generating measurable return on the invest. It’s important indeed to empower others to optimize their content, and providing tools and resources that enable them to refine their work will lead to, of course, at the end, a quality and more impactful content.
To do that. So we have a set of capabilities as part of em. We’ll focus today on insight especially. And so the authoring to unsettles different challenges and also explore the different combination that you have to address all the use cases and ultimate business goals you want to achieve around content. To do that. So we have the other model, that is part of the key feature and the key concept of course. Also and sites we have and so Aim operates as dual environment model. And so we have the auto environment and the publisher environment. And you can think of the auto environment as the canvas painter is working on the publish environment will be the museum that will house the finished canvas on its ready until it’s completed. And, that this token, spectator can look at. So the auto environment is indeed where the content auto creates edit and review the content it provide user friendly interface for managing various type of content such as pages, assets, publication to access. This environment is usually restricted and require of course, appropriate access. Right. And then you have in your all the published environment. This is where the content is made live and accessible to the end user. So it’s designed to deliver basically the content created in the auto environment to the website visitors.
If we dig a little bit more into the auto environment. So it’s a comprehensive platform for creating, managing and publishing digital content, including, not only but also some content creation tools. You may, know already the page editor, which is the centerpiece also in the historical, way to, to create and to edit your page. So it’s a wizzy what you see is what you get at the door that allows authors to create and edit web pages using drag and drop components you have as well. So the templates and components well, users can use predefined templates and component to build page efficiently. The components includes text, images, video and walls. On top of that you have also the workflow and collaboration, both where in terms of work for you can automate the content approval process, ensuring that content goes through necessary check before publication. And you have as well the collaboration part where you can, annotate and comments, to facilitate collaboration among team members. And so as you can see, we start by creating pages to edit those pages and add the content. We can apply existing template on those pages, to be more efficient and scalable with ready to use components. And then we have the workflow and collaboration that will of course, automate and provide the efficiency from doing this at scale as part of this auto environment. So we have again, the publish environment where the content created will be made available to end user. For that we have also different bot and different set of I will say core features and go capabilities. The content that it reads, in terms of live content, for example. So it’s where the publisher environment will host the live version of your website, making it accessible to the visitors and the content replication. So this is where we replicate the content from the auto environment to the publish environment, and showing that updates are reflected in the live website. We then have potential content personalization. That is the second layer. You will be able to target and segment to personalize the content based on user behavior, demographics, and preferences for those specific use case. We also have combination of all the Adobe solution that we can leverage to indeed trigger more personalization at scale. But that’s not for today. But yeah, if you have any question on this, we can also cover it. The next part of the content personalization is the external fragments. So this is where you can reuse and manage content fragment across different pages and channel to maintain consistency and personalization. And why we are discussing this today is because we’ll talk about the specific way to do authoring for the fragments, and especially for the content you want to reuse. And especially in into different channel. We then have the content localization. So it’s multilingual support where you can deliver content in multiple languages to reach a global audience. And we have as well localization, where you can manage transition and adapt content for different region and culture. And as you can see, depending on your location, you can publish within a m from the editor page, directly from the site console and from the universal editor, as you can see. So this is well, in the blue square we have the publish page, and then we’ll have the confirmation books to publish effectively.
Of course, if you don’t have the required privilege for publishing a specific page, a workflow will be triggered to notify the appropriate person, of your request to publish and potentially this workflow has been developed and customized by your development team. So it’s also to cover very specific requirements and also extra steps such as compliance. And so this has multiple review process.
No. As we said, the site console will be a centerpiece of what we are doing today and is, you want to create new content, view and manage your existing content. So again, the central overview of for you is the site console. So when you first sign it, when you arrive at the global navigation screen and you can click site to open the site console. This is the blue rectangle that we have on the on the left part of the screen. And so to access also global navigation from any other location in double click the Adobe Experience Manager, link at the top left of a screen, which, opened in the dropdown, overlay of the global navigation. And also the site console, is open. Your content is simple and simple to navigate, and it presented to a current view by default. So this is the view that we have here.
Then will have possibilities to personalize this different view. To do that. So indeed we have by default, the site control that will be opened into current view. And each year a key level is displayed as a column which reflect the web based the article organized content. You can double click an entry in the current with or select it or open the next level down the hierarchy, and the select item is indicated with a tick here, as you can see. So we have navigated into this tree of content but we didn’t select. We can select all and we’ll have multiple actions then that we can do. Then the based on the content. We have then two additional view available. So the card view to present every three as an easy manipulable count making additional option. Easily accessible. And the list view to present a single level of hierarchy as a single list, providing more details on the individual items. And so you can use the views which are here at the top left of the screen to switch between the different view. Of course, it’s reflecting what you have on your computer when you’re exploring, the system and especially the folder and the folders. So you may want to think about different views for different use cases or for different views until the moment of, when you create the, the content, when you want to review it, and you want also to browse and to reflect the, your website, you’re lucky and organized content on top of that. So you can indeed, navigate the content directly from the site control site console. So for this, as I was mentioning. So we have indeed a cascading of, different, series of columns, and then you can select an item. As you can see, we have here the tick in this example, in the next column. And so it will show the content or of the next level if it’s a folder, as you can see here. And then once you select an item you will have the details of the content. And as you can see, you have all the info, the additional potential field based on this content. So in this way you can browse, up and down your content structure. And if you want to jump between the levels. So you can use the breadcrumbs here, at the top of the page. Okay. So you can navigate basically between the different level. Also at any time, you can search and use the search icon, which is at the top right of the screen to locate, particular content search appears at the drop down overlay of the entire console. And so you can, until your search term to find, specific content. If you are not able basically to browse and to find it in this, type of form of navigation.
And know that we covered that. So basically the auto modal and the different aspect of the site console, we also have, different way and flexibility in the way you will be authoring your content in. And the reason is you may want to think that different customer of different workflow and goals. So, for example, the journalist workflow and objectives will differ significantly from those with a subject matter expert or regional, although that will be part of the creation of the content. The journalist may want to publish content directly. He or she owns every step of the knowledge and content creation. But in other organizations, as you can see on the right part of the screen, potentially we include additional parameters such as a subject matter expert, regional or external content, and potential reviewer will then need to have different approach. And in this example, for example, the journalist will focus on publishing timely and accurate news. The SMU will be involved in creating detailed and specialized content. The original. Although we focus on localized content, that there is a need to specific region, the reviewer will play a critical role in quality assurance before the content goes. And so to address that, we potentially have different role that will need to, join the content creation process at different stages in addition to different workflows. We also have different use case you want to cover. So for instance, a mobile app requires content that is concise and optimized for small screen and on the page need to be engaging and drive conversation. E-commerce, needs to have even informative content to facilitate opportunities, and emails will be personalized and attention grabbing to basically, engage the click to action that the email is focusing on. And so based on that, we may want to develop different type of content for different use case as part of different workflow and different stakeholders within those workflow. And so for that, we want to offer the flexibility of authoring to create the content who you want basically. And so a Yaml for several different editors to edit different type of content and support different. So use cases. We have the page editor that I mentioned previously that you potentially already know, which is the classic editor for authoring content in M it’s, tried and trusted for thousands upon thousands of websites. So I’m quite sure you already heard about it. Today we will focus on three different authoring capabilities to also introduce the new ways that we have introduced along the way for content authoring. So on the left bottom screen we have Content Fragment editor. This is the editor of choice for creating endless content. You have also on the center for the Universal Digital, which is the Moodle, with the, page editor is the classical or classical with the weak. The universal leader has been introduced more recently, and it’s more than with the UI, allowing you to auto aim content in the content agnostic way and is available for a project leveraging its delivery services.
We also have the document based authoring, so if you use again those as delivery services, you can choose to author your content as conventional document, such as Microsoft Word or Google Docs entirely of M console. So this one is console free. So that offers again new disposition and potentially to cover other use case for people that don’t want or cannot until the M site console. And because of the integrated and scalable nature of M, this method can be used exclusively or in combination with each other, depending on the need of your project, and check with your system administrator or project manager. If you are uncertain in which authoring options are available for you, and also if you want to explore new option for storing your content. Now let’s dive into each of the options. So let’s start with Content Fragment Digital. As I said, it’s the editor of choice for creating endless content. It’s present a clear interface for creating and managing scripted content, ideal for endless delivery. So unless there is real Atlas content, it’s basically referring to content that is managed independently of its presentation or display. The. In the headless CMS architecture, content is stored in the central repository and accessed via API, allowing it to be delivered to various platform and devices without being tied to a specific front end. The framework of technology and so it’s powerful for organization looking to innovate and adapt quickly, providing the tools to deliver content rich experience across a wide array of channels and this one is especially good, to the reuse of content across different channel. And so it’s really the go to solution for this specific use case. We also have so the Universal Store, as we said, it’s a modern UI that allows you to auto m content in the content agnostic way. And it’s the first choice for any project leveraging storage delivery services. It’s accessed through the site console within M and further. Furthermore, and contact agnostic flexibility to order not only your Am content, but also properly instrumented external content. And actually, let’s spend a few minutes on this one as it’s becoming the one stop place to create and edit content live, including lots of extensions that you can, basically join to the content creation. So it’s designed to be highly intuitive, versatile, and extensible. The tool is a game changer for content creator and for making the process more efficient and user friendly. So it’s feature intuitive user interface that require a little more training as well. It’s potentially a game changer, especially for content creators that are new to the potential DMs and the overall, content, application. So, they can make the changes immediately right in place. So the with the we can get those user to make the changes within the context of the experience. So you can see exactly how the content will look like in real time. So it’s versatile it support editing of any type of content, whether it’s a and pages content fragment or even some party sources that will come in the future. It also support any architecture, whether it’s a m site or fully decoupled. Atlas implementation. And more broadly, it is highly extensible. So it offers numerous extension points towards the UI, allowing you to customize the experience with how you look at it just after. So it’s serve as a one stop shop for multiple extensions that are available out of the box, and it’s make it easier for user to end the editing capabilities without needing additional tools. And so this extension, basically this is an example of some of that that’s available, right now. And we have also more on the way. So first we have the experimentation capability that is included where you can easily test your content and define what’s working or not working.
We also have task management, which is basically Adobe Walk front integration, where you can see all the task directly in the universal editor without switching to other application. And going back and forth between the task assignment in what front end the content in them. And you can also use Genii to create variation between you to scale your content creation process. And also you can start a workflow, as you can see. So it’s the point number four here. Directly, to launch review and approval process. And as you can see, those kind of extensions here, give you more flexibility. And in reinforce, this is kind of central hub for content creation. That is the universal editor. We then have document based authoring. So it choose as we said it’s delivery services. But you can choose to author your content as conventional document such as Microsoft Word or Google Docs, undoubtedly outside of the agency console. So this is super important for for use case and for auto that, outside of the site console and potentially that can add content and expertise. Very, very specific subject. If you look at the subject matter, I expect example that we had before. So potentially because it’s based on, stand out. Well, the install Google Docs editor, anyone can access it and anyone knows how to alter the content inside of it. And so within document based so they used to they already know they still benefit from the speed and performance of image delivery services to publish the content. So it’s basically redrawing, you know, use of the M console, but you can use it. You are still leveraging all the workflows that you have within the here. And so, you can empower everyone to create using native authoring tools that they already know the master and they are confident about it. And you can also create this film faster with seamless access to digital assets from any up and across everything. No, there is the question around, how do I choose between these different methods? So we have here design the kind of decision tree to help you navigate across the different options. Again, as we said, it’s not the Or it’s and then all because you can use it in combination to serve different types of use cases. The main central question will be you need to reuse the content across channel on regular basis. If just the content fragment editor will be the go to solution again, because it can help you to reuse the content at scale across the different channel. If no, then the question will be around the preferring authoring method. And based on this, prefer the third method. It’s the wheezy which is this strongly kind of option. Then Universal Digital will be the go to solution. If you don’t have any strong preferences. But the question will be around, can you use SharePoint or Google Drive, especially to Austin to access the document you need to order? If yes, the document based authoring you might open the use case to a wider population in your organization. If not, the universal Digital is, here to, to support, all this type of kind of content creation again within the central the hub as we, as we illustrated before.
No, that we have covered all these three options. We have extra capabilities and especially the collaborative capabilities within em. We wanted to touch base and present. So those collaborative capabilities are, of course, until the on the authoring of content, and especially also in terms of review, in terms of workflow and in terms of, tracking the change that you have in the from the version. And this is done collaboratively with your peers, with your colleague, and within your the different stakeholders that will need to intervene into the content creation. So the first one is the simplest with based review experience. So basically you will be able to do several simultaneous reviews. So the platform or DOS and review will similarly review the same or different version of a topic or publication. So it’s crucial for maintaining consistency and ensuring that all feedback is considered in real time. It streamlines the review process and reduce the time needed to finalize the content, so you may want to think about it as the collaborative tool into, the the creation tools that we have, such as World or Google Docs, for example. And so it’s kind of the same approach you have inline review. So, so you can insert, delete and highlight and comment directly within the content. So this approach make it easier to provide specific feedback and ensure that all suggestions are clearly visible and contextually relevant. And we have a single click import of review comments. So this video will, allow others to easily accept or reject suggestions with one click. And this is to simplify the process, of course, of incorporating feedback and maintaining the flow of content creation. And we then have project and workflow management. So we talked already about the workflows here. You will be able to collaborate with team members. And so using project workflow task. And by utilizing project you can track progress and assign specific roles to team members and ensure that everyone knows their responsibility, scope and can work together throughout the common goal. In terms of tracking progress in assigning roles. So, it also is crucial for maintaining transparency and accountability. And so to monitor the status of various task and ensure the deadline elements. Additionally, assigning roles within project help in defining clear responsibility and again make it easier to manage and coordinate effort. And so you have automated task, delegation to ensure that business processes compliance. So automate desk delegation and with custom enable workflow and these automated automations or else in streamlining processes and reducing the risk of human error. So this is super important for specific industries. And if you look at, of course, about the regulation or about compliance, this is potentially to go to, help that you’re looking for to minimize the, the risk of human error. And so customizable workflow allows, you know, also the task delegation process and to fit specific business needs requirements and ensuring that the task assigned to the right people at the right time. And you can of course, track this. This is the next part where you can preserve context while collaborating. So basically, different team members contribute their edit and suggestions, and the original context and intent of the topic remain intact. And so the original author, basically retained the authority to accept or reject the changes. It will preserve the context while collaborating and ensuring that the final content aligned with the initial vision. And you can preview with the content. And so basically, this video will allow users to view both the original and the change topic with the mucked up content and it’s useful for visualizing all the content as evolved through collaboration. It highlights the change made making it easier for the original author and also the stakeholders to review and decide on the final version. So it’s really the collaborative part and the contribute to global contribution that we are looking for. And as you can see, we can of course have also the name of the different kind of it it also we can also reach out to them, but it’s done also centrally into em. And you can also have access to review our dashboard. And so the idea here will be to track progress and access history. So of ongoing, review task. This feature is essential for keeping project on schedule and assuming that all tasks are completed in a timely manner, and we can access the history or the trail of past dusk. So this audit will provide a comprehensive record of all action taken, which is invaluable for maintaining transparency and accountability. Again, we have review metrics, to potentially include the review, our legal status of the review, the number of comments made and the last access time. So you can see also in terms of what is the conduct that has been edited and reviewed, recently, having access to the metrics help, of course, to understand the progress, the effectiveness of the review process and identify potential roadblocks that you have. And so ensure that all feedbacks are addressed promptly. You can then modify the task detailed and reassign topics as well. So the task initiator of the flexibility to modify the detail, we assign the topics as needed. It’s crucial for the team the change project requirements and ensuring the task assigned to the most appropriate team member. It also also allowed to maintain a dynamic and responsive workflow. So again ensuring that all the tasks are complete, completed on time and effectively.
So this is pretty much the collaborative. But also so this is pretty much what we wanted to cover in terms of timing, I see that we still have a little bit of time. So potentially we can continue. We just want to make, pulls in, potentially, if we have any first question on the chat that maybe we want to address here.
I know.
Whilst we go into the Q&A, I’m just going to share a quick two question poll. Just to get people’s feedback on how we can shape future sessions. So I’ll launch that and, then we will, go to the Q and A.
Okay. So that’s the that’s the poll launched. So I have a quick question for you. If you don’t mind, you’ve mentioned a couple of times, ads or edge delivery service.
Can you tell us a little bit more about exactly what that is? Yes. So it’s delivery services. So I don’t have any supporting slide, unfortunately. But potentially we can also add more details. With a recap is delivery services is indeed part of m cloud. And it’s, kind of more than a way to accelerate the process of creation and, publication of the content. And so it includes different capabilities. And so the edge delivery services as part of the authoring will, allow you to access, for example, the document based authoring and also the universality tool, as we mentioned. And so basically it’s also part of the additional, I would say, compelling event around the authoring, and so if you have any other question on this, don’t hesitate to reach out to your action team. And so I’m quite sure there will be supplied to printed more in details and not only on the on the authoring side, but on the more holistic view in terms of, yeah, cloud capabilities.
Thank you. And I see we’ve got, a hand up from Melissa.
Did you want to come off me or if you got a question you want to put into the chat? I’m mute. Yeah. Yes, yes, yes, I saw I just took a minute or two. I was just, interested with the, document based, authoring. Is that something that is available in a cloud today or is it an add on? It’s not something that we we currently use.
We are on I am cloud and we’re investigating universal editor at the moment. I missed a little bit of the, the session. So just a quick question on that. Yeah. Document based authoring. So indeed is the the purpose of the the kind of setup is it requires no use of the M console. So you may want to think about this as outside of M console and of course for site console I mean sorry a m site console. And so for that people can access we do editing tool the native authoring tools there with use. And so you can until the content directly. And then that’s part of the process and the workflow. It will be updated as part of yeah. The workflow of your content. It’s actually, part of its delivery services that we just, discussed before. And so I guess it’s. Yeah, one of the requirements. So potentially, this is also. Yeah. And, and and we don’t have that. Yeah. We don’t have access to s delivery services. Okay. So yeah. Yeah. As we said. Yeah. Yeah. This is part of the s delivery services kind of capacity and performance.
Yeah. So to answer any question.
Is it clear okay. Yeah. Great. Sorry because I don’t see the window. Yeah. No that’s fine. There’s another question that is coming to the chat. Which, a couple of people are interested in. The question is, is the universal edits, currently available to all Am users? So, the universal digital is so you can access through the site console, and is again, leveraging its delivery services, in we may need to double check and especially on the, each case, just to make sure that, yeah, it’s part of potentially the, the package.
But yeah, maybe we can, the existing make a more kind of a global statement because I don’t want to enter into case by case, answer, but yeah, maybe we can take this, offline and add it as part of the recap of the. Okay. And.
And we’ll just go to the Q&A part. I think everything is coming in through through the chat.
Another quick question for me. You mentioned in one of your, very earlier slides, about, I for content. Can you tell us a little bit more about that? And, and Jen, studio.
Yes. Let me take it back. It’s here. So, we have recently introduced you, especially for performance marketing, which is the solution that will fit most of the discussion today. And so basically, Gen Studio is the cutting edge solution designed for to improve our modern marketing. And it’s generally the first application that enable marketers to self-serve and brand content, while of course, ensuring that enterprise guardrails and governance, are met. And so, to design experiences. And so I guess it’s a very, very good, topic at the moment across the content authoring and very also, topic and capacity. But, on this it has been introduced, we have actually a webinar on November the 5th that will, detail and touch base on this more in details. But yeah, it’s not part of M it’s not part of all discussion today. But I guess that authoring content will be done, of course. And because we have Jenny, of more and more application and more and more workflow, so yeah, that will be also something that, can be interesting in the ecosystem and as part of potentially your reflection or your. Yeah, question around all the way to create content at scale especially. And so, it’s something that I highly recommend to, connect to the webinar we have on the feast of November. And also, as you are continuing to have any questions on this or you want to learn more in details.
Okay. Thank you. Another question that’s come in. Can you please let me know, if there is a limitation on the number of authors that can work on one author instance or documentation for the same? Not, sorry, let me go back. So to Z or even more on this one. So, not familiar with any specific limitation for document based authoring. If it was the question, maybe we can also add this one in the recap and maybe have, kind of also case by case. And so because, yeah, I’m not sure, I’m not familiar with any limitation in particular, but yeah, maybe we can. Yeah. Follow up on this with the more details. Okay, good.
Well, I’m checking into question for the are also on in terms of other instance or documentation. So maybe we need to deep dive into kind of to give you a global answer. Okay. Very good.
I have another question. I feel like if you have time. Yes. Of course. Can you, run through, workflows between author and publishing environments? I noticed on, some of the previous slides where we were only talking about, manual publishing, but how does how does that tie in with, with workflows? Yes, exactly. So, again, as we said here, so as you can see. Oh, no, sorry. It’s not the, the, the right one. It’s, it’s this one three here. So as you can see, we have here the most simple way of okay, let’s publish the page. I have the, the window, I click on publish and then the page will be done. Again as I mentioned. So we have potentially walk through that will be triggered to notify the appropriate person of your request of publishing. If you don’t have the privilege and the right access to publish, if you don’t have the right to publish. And so basically this is where potentially will have also, potential workflow that can be done across the content creation and automatic publishing, but with different flows. And that will be customized walkthrough that you can implement.
Again, there is always the kind of you start simple with some very easy kind of publishing process. And along the way, of course, it would be more complex and more kind of, also involving different stakeholders. And as we saw in this, example. So especially if you have different type of workflow or different stakeholders in joining the, the workflow, this is where potentially you will need to to build again the bridge between the other environment and the publishing environment, especially to customize the based on yeah, your requirement what you want to do. As I said as well as you can see here. So you can publish from different, part of the website of the ACM sites or any of the site console. And so again, this is also potentially as part of the enablement and the training that you are doing with your, with your marketer and with the people, the contributors, maybe you will have and you will be able to define the preferred way of publishing that is easy for everyone. We talked a lot about universality, so that might be the ones to have again to create and publish the content. But yeah, it’s also potentially something you need to look after. What is the best setup for your users to publish content? And keep.
So I don’t see any any more questions. And is there anything else that you would like to to cover off? Jean-Luc, if you, if you I know we’ve got, just under 15 minutes left. If there’s anything you potentially. I have something more that we also discussed as part of the additional capabilities. So we talked about the translation capabilities, but maybe we can deep dive a little bit more enthusiastic. So, once the content is created, but then surely you want to translate into different, for different language, for different and localize it for different regions. So we have basically, different translation capabilities as part of a and so, you, you may want to look after different type of, spec. So we have translation workflows again that will streamline the process of translation, including potential human and machine translation for machine translation, you will need to integrate a framework and to configure the connector with the translation provider. So we have multiple that are included in that are compatible with this. Then you will need to potentially, in terms of language copies and localization. So to define the language master, to manage the original content and then create language copies for different, location. And then you have also localization tools to adapt content to find cultural and regional nuance, and bring that relevance and engagement across the different buckets. And then we have so the multi site manager that is allow you to manage multiple sites and language by creating blueprints and live copies and to ensure consistent, consistency, sorry across the different language and version and simplified the updates. So as you can see here, the typical view that you will have for the different languages and the different part of your website, potentially the how to launch the translation project. So we have four main steps, to launch it. So you will first need to define the connection to a translation service. So it is a human, but especially if it’s a machine translation service, the you will need to configure the translation integration network. You will need to define which content should be translated. So we have translation rules as part of. And what you can potentially selected. Identify and scope the specific content you want to translate. You will then need to create the translation project office, the contents, the need for translation service, and then the receive the result. And then of course review and publish the translated content. So it’s part of the reading, the workflow, approval to stay efficient. And then we have two best practices that we recommend. It’s to automate the workflow, of course. Especially if you want to streamline the translation process and reduce the manual intervention. Again, leading to potential manual error. And also we have translation memory. So basically it’s capacity to ensure the consistency and reduce the cost by reusing the previously translated content and will be able to potentially look after content that has been already translated and reuse it instead of going back to the process of translating again. And on top of that. So we have so touch based on multi site manager and life copies. So basically it allows to have the same site content across multiple location. The live copy will let you to create variation and ensure that each site can have unique elements while maintaining the core content and the structure of the of your website. And you have also the translation that I just described, which is automating the translation of page content and create and maintain multilingual website. Actually, those two approaches and feature can be combined. And so this is where you will have, it’s ideal for website that are both multinational and multilingual. As you can see on the, on the, on the right side. And so it will help you to streamline the content management and localization effort. So basically best of both will combine together again. You may want in reality to start with the training with this. And then of course based on your I will say website, your key and structure, you will need to combine and to have this together, to also make sure that you have both translation and localization of the content. I don’t know if we have questions on this potentially. But yeah, it was the extra piece on top of collaboration and all the the Tuscan command that we reviewed. Translation is usually link also to content authoring, of course. And it’s one of the key I will say feature or capacity that we have around an auto there. And a insights to cover. So I don’t know if you have a question on translation, before maybe we can close out any other question, by the way. Not specifically on translation. No, not specifically on translation, but, the last, couple of questions are, what are the upcoming, webinars, but, that we can, read and, and the the question is, is, the the session is recorded, how to get access to that, to that, to that recording.
Yes. So the recording and the material will be sent, by email, potentially we’ll look after if we can. And, and so the, the different question, in terms of limitation of user and in terms of also edge delivery services and universal digital access to added as part of this and also, we display the other event at the very beginning, but sorry, because the slide didn’t went through, I guess, skipped to the the initial, agenda page. So this is basically the, the event that will have by the end of this year. So, today was a, a basic we had we had those who work front will have leading nurturing for market to engage on October 29th and then this is also the next ones for November. So same format of this one. We discussed about the studio ones. So if you want to learn more about indeed content supply chain challenges and or you can accelerate, including the capabilities and opportunity for workflow optimization. So again, not only for you, but including IEM. So I highly recommend this one. And then we have all the other ones that are available. So it’s the same process for this one. You click on the link that will be provided in this slide. And then you can register to the web. Now that will be recorded. And so you can join as question and all was the recording after still. All right. Thank you John. Make. I think that’s really it I can’t I can’t see any more questions. So I think we’ll wrap up together. And thanks again, everyone for joining for taking time to, participate in the poll.
We hope to have your company again with us on future webinars. Thank you very much and have a great day.
Thank you, Danny, and thank you so much for joining today. Everybody.

Key takeaways

AEM Authoring Basics

The session provided an introduction to the basics of Adobe Experience Manager (AEM) authoring, including key concepts and capabilities.

AEM Authoring Model

Understanding the dual environment model of AEM, which includes the author environment (for creating, editing, and reviewing content) and the publish environment (where content is made live and accessible to end users).

Content Creation Challenges

Recognition of the challenges in scaling content generation, such as the growing demand for content, the need for omnichannel content delivery, and the importance of driving ROI on content. ​

Authoring Capabilities

Overview of different authoring tools within AEM,

  • Page Editor Traditional WYSIWYG editor for creating and editing web pages. ​
  • Content Fragment Editor For creating headless content that can be reused across different channels. ​
  • Universal Editor A modern UI for content creation that supports both AEM content and properly instrumented external content. ​
  • Document-Based Authoring Allows content creation using familiar tools like Microsoft Word or Google Docs, integrated with AEM workflows. ​

Collaborative Features

AEM’s collaborative capabilities include simultaneous reviews, inline reviews, project and workflow management, and task delegation to streamline content creation and review processes.

Translation Capabilities

AEM supports multilingual content management through translation workflows, language copies, localization tools, and the multi-site manager for managing multiple sites and languages.

Edge Delivery Services

Mention of edge delivery services as part of AEM Cloud, which enhances the content creation and publication process.

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