DocumentationAdobe CX Enterprise Coworker

Use cases use-cases

Last update: July 20, 2026

Below are use cases and sample prompts that practitioners are using in Adobe CX Enterprise Coworker Chat, organized by work area. Each prompt is built to be copied, adapted with your own data and context, and refined through conversation.

Data Insights

Use Case
Description
Skill(s)
Application
Sample Prompts
Pull CJA reports & metrics
Query CJA in real time to pull metrics, dimensions, segments, and data views
cja
Customer Journey Analytics (CJA)
“Show me page views for the last 30 days” · “List top segments in the master data view”
Comparative analysis
Compare metrics across channels, time periods, or segments side by side
cja
Customer Journey Analytics (CJA)
“Compare revenue by channel month over month” · “How does mobile vs desktop conversion look this quarter?”
Funnel analysis
Walk through multi-step conversion funnels with drop-off at each stage
cja
Customer Journey Analytics (CJA)
“Walk me through the checkout funnel” · “Show conversion funnel from PDP to purchase”
Forecasting
Project future metric values based on historical CJA data
cja
Customer Journey Analytics (CJA)
“Forecast sessions for the next 30 days” · “Are we on track to hit our revenue goal?”
Root cause analysis
Investigate why a metric changed: diagnose drops, spikes, and anomalies
cja-root-cause-analysis
Customer Journey Analytics (CJA)
“Why did conversions drop last week?” · “What caused the revenue spike on Jan 15?”
Executive summaries & KPI digests
Produce stakeholder-ready performance summaries, prescriptive recommendations, and slide deck outlines
cja-executive-summary
Customer Journey Analytics (CJA)
“Give me an executive summary of last month” · “Create a slide deck outline from this quarter’s data”
AA ↔ CJA data validation
Compare, audit, and reconcile data between Adobe Analytics and Customer Journey Analytics
aa-cja-validation
Adobe Analytics + CJA
“Compare my AA report suite to my CJA data view” · “Validate page views between AA and CJA”
Operational time-series & causal analysis
Query and analyze historical time-series data for audiences, datasets, and journeys with causal attribution
operational-stats-causal-analysis
Adobe Experience Platform (AEP)
“Show audience size trends over the last 90 days” · “Why did my dataset row count spike on March 3?”
Marketing ML / Propensity models
Full ML lifecycle on AEP: dataset discovery, feature engineering, model training, evaluation, batch inference, and MLOps
marketing-ml
Adobe Experience Platform (AEP)
“Build a churn propensity model on my purchase dataset” · “Score customers for likelihood to convert”
Create custom CJA skills
Turn analytical patterns into reusable, repeatable skills that persist across sessions
cja-skill-creator
Customer Journey Analytics (CJA)
“Turn this weekly revenue analysis into a reusable skill” · “Save this as a skill for monthly funnel reporting”

Audiences

Use Case
Description
Skill(s)
Application
Sample Prompts
Create audiences from natural language
Orchestrate step-by-step audience creation with user approval at each phase
audience-creation-flow
Adobe Experience Platform (AEP)
“Create an audience of users who purchased in the last 30 days” · “Build a segment for high-value loyalty members in California”
Build PQL definitions
Assemble audience definitions from XDM properties, behavioral events, or existing audiences; supports aggregation and time windows
segment-definition-assembly
Adobe Experience Platform (AEP)
“Create a PQL for people who viewed 3+ products but didn’t purchase” · “Add a 7-day time window to my event condition”
Search & find audiences
Find audiences by ID, name, semantic search; detect duplicates and analyze overlap
audience-search
Adobe Experience Platform (AEP)
“Find all loyalty audiences” · “Is there a duplicate of my ‘Holiday Shoppers’ segment?”
Estimate audience size
Estimate profile reach for a PQL expression using AEP Preview API with polling
audience-size-estimate
Adobe Experience Platform (AEP)
“How large is this audience?” · “Estimate reach for this PQL expression”
Audience size waterfall
Decompose a PQL into sub-predicates and show how each condition contributes to final audience size
audience-size-waterfall
Adobe Experience Platform (AEP)
“Show me the waterfall for this PQL” · “Break down how each condition reduces the audience”
Discover XDM fields for targeting
Search fields by name, description, or data value; see where they live and where they’re already used
field-discovery
Adobe Experience Platform (AEP)
“Which fields can I use to target loyalty customers?” · “Find fields related to purchase history”
Publish / save audiences
Persist audience definitions to AEP Segmentation Service with naming conventions and compliance checks
audience-publish
Adobe Experience Platform (AEP)
“Save this audience as a draft” · “Publish the audience with name ‘Spring Sale Buyers’”

Experimentation

Use Case
Description
Skill(s)
Application
Sample Prompts
Browse & list experiments
Get an overview of your experiments program; list, filter, and count experiments, and look up raw results, insights, and optimization opportunities for individual experiments
experiment-explorer
Adobe Experience Platform (AEP)
“Show me my running experiments” · “How many A/B tests are active?”
Analyze experiment performance
Analyze performance reports, health checks, portfolio rundowns, and win/loss briefs
experiment-analysis
Adobe Experience Platform (AEP)
“How is my checkout experiment performing?” · “Is my homepage test healthy?”
Design next experiments
Recommend what to test next, design blueprints, recover from failed tests, build roadmaps
experiment-strategist
Adobe Experience Platform (AEP)
“What should I test next?” · “Design an experiment to improve mobile checkout conversions”
Retrieve experiment context & learnings
Search past experiments by topic, retrieve hypotheses, outcomes, and ingest external CSVs
experiment-context
Adobe Experience Platform (AEP)
“What do we know about experiment X?” · “Have we tested this hypothesis before?”
Browse Target activities
List, inspect, and audit Target activities, audiences, offers, mboxes, and properties
target-browse
Adobe Target
“List my Target activities” · “Show me all paused A/B tests”
Analyze Target performance
Retrieve raw conversion rates, lift, confidence, revenue, and orders for Target activities
target-analyze
Adobe Target
“Show conversion lift for my homepage test” · “What’s the revenue data for activity X?”
Create / update Target activities
Create, update, and configure Target activities, offers, audiences, and generate QA links
target-design
Adobe Target
“Create an A/B test with two HTML offers” · “Update the traffic split to 50/50”
Guided Target activity setup
End-to-end guided workflow through requirements, prerequisites, creation, QA, and activation
target-setup
Adobe Target
“Walk me through setting up a complete A/B test” · “Help me create my first experiment”
VEC visual editing
Visual Experience Composer authoring: WYSIWYG DOM modifications against a live page URL
target-vec
Adobe Target
“Create a VEC A/B test for the homepage” · “Change the hero headline in the visual editor”
Target program health & audit
Analyze the Target environment for risks, misconfigured tests, stale activities, and optimization opportunities
target-intelligence
Adobe Target
“Audit my Target environment” · “Find risky or misconfigured tests”
Target winning patterns & strategy
Mine Target history to reveal winning patterns, effective strategies, and recommend next tests
target-strategist
Adobe Target
“What testing patterns produce the best lift for us?” · “Which audiences respond best?”

Journeys

Use Case
Description
Skill(s)
Application
Sample Prompts
Create journeys from natural language
Orchestrate journey creation in AJO from a text prompt or an uploaded image/flowchart
journey-create
Adobe Journey Optimizer (AJO)
“Create a welcome journey that sends an email after signup, waits 3 days, then sends a follow-up” · “Build a journey from this uploaded flowchart image”
Analyze journey conflicts
Detect audience overlap, schedule collisions, and deduplication issues between active journeys
journey-analyze-conflict
Adobe Journey Optimizer (AJO)
“Does my cart abandonment journey conflict with any other journeys?” · “Check for audience overlap between my active journeys”

Foundational Elements

Use Case
Description
Skill(s)
Application
Sample Prompts
Product knowledge & documentation
Answer how-to, conceptual, troubleshooting, and best-practice questions from official Adobe docs
product-knowledge
All Applications
“How do I set up a streaming destination?” · “What’s the difference between batch and streaming segmentation?”
Query AEP/AJO entities
Primary entry point for questions about your platform entities; routes to KG, field discovery, or APIs as needed
operational-insights
Adobe Experience Platform (AEP) + Adobe Journey Optimizer (AJO)
“How many datasets do I have?” · “Show me all active journeys” · “List my destinations”
Knowledge Graph queries
Aggregate counts, cross-entity joins, relationship lookups, and metadata exploration via single SQL queries
knowledge-graph
Adobe Experience Platform (AEP) + Adobe Journey Optimizer (AJO)
“Which audiences use this dataset?” · “Show relationships between schemas and datasets”
AEP/AJO/CJA API operations
Direct API gateway for mutations, real-time state checks, and entity types not in the Knowledge Graph
cxo-api
AEP / AJO / CJA
“Delete dataset X” · “Check the status of my batch ingestion job”
Entity resolution & linking
Semantic and lexical search to resolve entity mentions to actual AEP entities and discover XDM fields
entity-linking
Adobe Experience Platform (AEP)
“Resolve ‘Holiday Shoppers’ to an actual audience” · “Find the dataset named ‘Web Events’”
Build personal context
Generate a personalized user profile from your AEP, CJA, and/or Workfront activity logs
build-my-context
AEP / CJA / Workfront
“Build my context from AEP and CJA activity” · “Who am I in this org?”
Distill org context
Extract organization-wide knowledge from a document into the shared org-context wiki
distill-org-context
All Applications
“Distill this doc into the org wiki” · “Add this file to the org context”
Distill user context
Extract personal working context from a document into your user-context wiki
distill-user-context
All Applications
“Add this file to my user context” · “Extract my working context from this doc”
Manage custom skills
Save, modify, or delete user-owned reusable skills that persist across sessions
manage-skill
All Applications
“Save that workflow as a skill” · “Delete my weekly report skill” · “Turn this into a reusable skill”
recommendation-more-help
cx-enterprise-coworker-help-main