C2PA metadata in Coworker Campaigns overview
New laws are emerging around generative AI transparency, and Adobe is working to meet applicable requirements across jurisdictions. C2PA metadata is the provenance tool Adobe uses to meet the requirements of these laws.
C2PA metadata is durable, invisible metadata that records how a piece of content was created or edited. When you generate or edit an image with generative AI tools in Coworker Campaigns, C2PA metadata is automatically attached to that image. No action is required on your part.
C2PA metadata in email campaigns c2pa-metadate-email
Images sent in your email campaigns keep their C2PA metadata intact, so recipients can verify the origin and authenticity of any image directly from the delivered email.
Actions that attach C2PA metadata actions
The following table summarizes when C2PA metadata is attached, based on the image action performed in image generation in Coworker Campaigns.
Content types and their scope content-types
- Images: Covered. C2PA metadata is attached when images are generated with generative AI, and preserved through cropping, text overlay, and image overlay operations performed by image generation in Coworker Campaigns.
- Text: Not applicable. Text-only outputs in Coworker Campaigns, such as copy generation, translation, and brand alignment suggestions, do not require C2PA metadata.
What happens as your content moves content-moves
Coworker Campaigns preserves C2PA metadata associated with supported image assets. If an image contains C2PA metadata when imported into Coworker Campaigns, those credentials are retained when the asset is used in generated campaign content and outbound email experiences.