Create reusable scenes for merchandise

Transcript

Learn how to create reusable scenes for merchandise such as handbags and accessories. Creating reusable scenes accelerates digital merchandizing, allowing you to refresh your merchandise seasonally or whenever you choose. There are two parts to this tutorial. First we’ll create the reusable scenes and then generate merchandise images using those scenes. Luma is an online retailer for consumer goods such as handbags and accessories. The creative director wants to speed up the process for his team that prepares merchandise for an online e-commerce site. The current process is very time consuming and trying to get the merchandise into many different settings and environments is very expensive. There are a number of different products that need to be processed to post on the Luma website. Each of these images were shot in different times, in different settings and different backgrounds. Normally, this would require scheduling photoshoots. But here we can use Adobe Firefly to put the images in different settings. This example I’ve created a scene from a text prompt and then using object composites, I can upload an image of my product into Firefly. When you upload the image, you have the option of removing the background from the object which will go ahead and do. Now the image is ready. I can click on the Generate button and here we can see the image generated with the background. Notice that not only does it generate the background, but it also harmonizes the tone and lighting with the product, and can also see the reflection in the scene. This saves a huge amount of time from having to shoot images in scenes or significant time trying to blend the images and the backgrounds. If I select the product, I can then move it around in the scene to place it in the right place in the image. When we regenerate, I can see that the product is now placed on the right. Next, let’s go ahead and create a new scene. For this, we want to create an elegant scene in a ballroom for prom season. So in my text prompt, I’m going to type a marble table with ballroom in the background. And once again, we can see the product blended directly into the background as this looks like a good scene. I now want to save this so that we can generate other products with this particular scene. To do that, we can save it as a style kit. Style kits allow you to save your Firefly settings into a shareable kit that can be shared with others to use and create similar images. Style kits allow you to select which settings you want to allow to be editable by others. That way, if you like some particular settings such as the prompt, you can disable that for others and only allow them to just upload the new product. We can then share the style kit with our team to share with other team members to set products in different scenes so you can see how object composites can make it extremely easy to take merchandise and place it in new scenes to create fresh views of merchandise. Now I’m going to switch to the role of a marketer, Luma who is responsible for preparing digital product images for the website. On the Luma website, we have a number of product images we want to swap with more relevant images for the holiday season. Each of these different style kits represent different scenes that we may place our different products in. When we select the style kit, we can see that the options are more limited in Firefly. In this example, the prompt is even read only to help ensure that the image is properly created. One option we do have is to replace the object. Here I can select the new image. I’ll go ahead and remove the background again. And once we import the image, then I can just simply click the generate button to place the image within the scene. I can now see the new image placed into the scene and notice that not only does it create the new background, but it also harmonizes the lighting with each of the different product images. We can then download these images and create new images for more products. Let’s go ahead and upload another one. Just like before we can remove the background. This is a wider image than previous one, but Firefly takes care of understanding the image as it removes the background to place the product at the center as I’m generating. If I find that I want to place the object in a slightly different location, I can simply drag and drop it to where I want the product to be rendered. Here I move the product down just a little bit and I can then once again generate. I can then place my product images on my website and simply and easily now have them theme for the holiday season. So in summary, you saw how you can use style kits to publish shot reusable scenes to place your products, and you can use object composites in Firefly to easily harmonize product images with new scenes to generate more personalized and relevant product images.