Enable creative efficiency

In this demo, we’ll see how Adobe Firefly in Creative Cloud can enable efficiencies for creative probes. Our company is bringing a new soda brand out to market and needs to design a new color scheme for the product and content for new ad campaign in varied sizes. These ads may be similar but they need some imagery that is adjusted for different markets. Fortunately, Adobe Firefly integrated into Adobe Photoshop and Illustrator can help us quickly get results. For our first challenge, early on in our design, we need to determine the right color scheme that reflects our brand. In Illustrator, we can use generative recolor powered by Firefly. We enter a text prompt and it’ll return a number of different color schemes based on that. We can see a number of yellow and green hues likely because of the fruit in our prompt. If we put a different prompt like grapes, we’ll see that we’ll get a different set of results. For this one, we’ll choose our green and yellow theme. Our next task is we need to create a number of different ads, but we want to create some different variations for different markets. Our first market is for the ski season in the Alps. To help us, we’re going to use generative fill in Photoshop. With our selection tools, we can select the area outside our can here and enter a text prompt. In this case, we want a can sitting on snow with snow covered mountains, a lake in the background, as well as blue skies. This will help resonate to our target market in the Alps. In just a few moments, it fills the area with a beautiful landscape. Not only that, but it also gives us several variations we can choose from. We don’t quite like the options. We can always tweak our prompt or click generate to create a new set so we can find the right one that we’re looking for. What’s often the case is we might have an image or a photo that’s in a different dimension. Maybe you want it landscape, but you shot it portrait or you shot the image zoomed in, but you really want to zoom out. This can be difficult because you may have to do some tough compositing or after reshoot an image. However, with generative expand, we can simply use our crop tool, choose our new dimension and click generate. Amazing. And this saves us a huge amount of time being able to iterate faster and be more flexible creatively and turn on a dime. Now, as we’re getting close to done here, we also want to add our brand assets from our libraries for our campaign. This is looking pretty good, but we have one more thing. We want to create another variation for a different market. This one is for the hot African desert where you definitely may need a refreshing drink. We can shut off all the different layers of what we just generated. Each of the generative fills we created are all non-destructive layers, so we can always just shut them off. We can then put our new prompt in for our desert with sand dunes. We’ll choose which image we prefer. Turn on our other layers. And now we have our new variation for a new market. What would have taken hours doing photo shoots, reshoots or compositing, we’re able to turn around in just a few minutes with Firefly in Creative Cloud.