Empower distributed teams to localize content
- Topics:
- Image Editing
- Gen AI
CREATED FOR:
- Intermediate
- User
Learn how distributed field marketing teams can easily customize content to their region for local marketing campaigns. In this workflow, the global marketing team creates brand assets and publishes content as templates in Adobe Express. A field marketer uses Adobe Express to access campaign assets and adapts their designs to the region’s needs. Other regional teams then start new Express projects from on-brand templates for new flyers, web banners, and other content.
This tutorial uses the new Adobe Express.
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Transcript
In this demo, we’ll see how Adobe Express can help creatives and marketers create stunning content that aligns with their brand. The creative team just recently completed designs for a new global campaign for our soda product. As they’re wrapping up, they check the assets into AEM Assets so that other teams can easily find them. Since other regions may want to create variations on the design, we can publish it in Adobe Express. Adobe Express allows you to easily import Photoshop and Illustrator files. You can edit those files in Express, as well as publish them as reusable templates. We don’t want everyone to change every element in the design, so we can select each of the items that we want to restrict and click the lock. This will prevent those objects from being edited or moved. Once everything is set up, we can save as a template inside our libraries or brands. That way, our different teams can access them along with logos, images, and other assets. Now let’s switch roles here and say that we’re playing the role of a field marketer in Germany. In Adobe Express, we can go to our libraries and start a new project from a template.
Now we only have a few things that we need to adjust in this design. And as you’d expect, not all the elements are editable because they’re locked.
First, let’s look at the background. While the New York City background looks great, it doesn’t quite reflect the Alpine region of our market. Using text-to-image powered by Firefly, we can create a new background based on a text prompt. For this, we’re looking for a photorealistic image of snow-covered mountains with a lake, green hills, and picnic tables. This is a very specific prompt that might not be available as stock images or may require someone to go on location to do a photo shoot. But in just a few moments, we are able to get a number of images generated that include all the elements that we were looking for, and it saves us a huge amount of time. We can then resize and change the layers to bring them to the bottom.
Next, we want to change the titles for our region. Since hiking is very popular in this region, we’re going to change it to the German equivalent of drink and hike. And we can change the URL here to be also reflective of our German URL. Finally, we also don’t use the green logo in Germany.
We use the white logo. And with libraries, we have a library of approved brand assets that our creative team has published for us to use. Now that everything is set, we can download our version and upload it back into AEM Assets. So as you can see, we are able to publish the design as a template. In just a few minutes, we’re able to customize it to meet our local marketing needs and retain our brand’s look and feel.
Creative Cloud
- Overview
- Creative Cloud for enterprise
- Overview
- Tutorials
- Acrobat for Content Creators
- Improve CC workflows with CC Libraries
- Taming type anxiety
- Adobe Express: Content that stands out
- Collaboration: The future of creativity
- Creating Creative Cloud Libraries for teams
- Sharing branding assets with Creative Cloud Libraries for teams
- Create unique composites with Adobe Stock and Photoshop for iPad
- Creating cinemagraphs with Photoshop
- Decoding the alphabet soup of graphic formats
- Try your hand at Fresco on the iPad and iPhone
- Quick reference guides
- Adobe Express
- Overview
- How-to tutorials
- Overview
- What’s on the Home Page
- Introduction to Quick actions
- Introduction to templates
- Setting up a brand kit
- Starting a project
- UX of a project
- How to add text
- How to add an image
- How to add a Gen AI image
- How to use grids
- How to use elements
- Working with layers & artboards
- How to collaborate
- How to share & download
- How to use version history
- Undo and redo
- Get quick inspiration
- Intro to animations
- Different types of animation
- Tweaking the settings of your animations
- What is the animation timeline?
- How to stagger your animations
- Adding sections to your timeline
- Adding audio to your animations
- How to resize your animations
- Exporting your animations
- How to remove background from any image
- What are the new Gen AI features in Adobe Express?
- How to use the object eraser tool
- How to use Generative Fill
- Improving your text design with Gen AI
- How to use Text-to-template Gen AI
- How to bulk translate your content
- How to edit a PDF
- How to use the scheduler for posting
- Group objects
- Create multiple pages
- Use CC Libraries
- Google Drive integration
- Refine a cutout
- Create curved text
- How to start a video project
- How to add video clips
- What’s a video timeline?
- Working with multiple clips
- How to add audio
- How to export video
- How to and why lock layers
- Maximize efficiency: Create a reusable template
- Save & share templates
- How to use templates
- Use case tutorials
- Overview
- Create multi-channel HR content for events
- Creating a promo visual for an online learning course
- Creating an end-of-year video
- How to create a newsletter
- Create digital screen announcements for the office
- Creating backgrounds for presentations
- Update finance round-up image
- Create compelling merchandising content
- Empower marketing teams to create multi-channel content
- Empower distributed teams to localize content
- Jumpstart creative ideation
- Create flyer content for marketing campaign with Firefly
- Create recruiting and on-boarding content with Firefly
- Create social posters with Firefly
- Easily run social campaigns
- Create webinar posters with Firefly
- Adobe Firefly
- Overview
- Tutorials
- Overview of Adobe Firefly
- Discover Adobe Firefly
- Accelerate creative ideation
- Create reusable scenes for merchandise
- Create a Custom Model using a subject
- Create a Custom Model using styles
- Landing page
- Text to image
- Text effects
- Generative fill
- Generative recolor
- Examples of how to use Firefly
- Enable creative efficiency
- Banner ad variations in Photoshop
- Generative Fill in Photoshop
- Generative Recolor in Illustrator
- Webinars
- Adobe Stock
- Overview
- Tutorials
- Stunning digital assets
- Search Adobe Stock licensing history
- Add a hand-drawn aesthetic to Adobe Stock images
- Add flair to typography with masks and animation
- Animate an Adobe Stock vector illustration in Photoshop
- Begin Your Annual Report with a video created with Adobe Stock and Spark Video
- Bring creative to life with custom animations by Adobe Stock
- Change an Adobe Stock image’s colors to match your story
- Create a 3D collage for a poster using Adobe Stock images
- Create a bold label with Adobe Stock templates and Photoshop Smart Objects
- Create a company guidelines infographic with Adobe Stock
- Create a product feature comparison chart using Adobe Stock
- Create a semi-surreal composite with Adobe Stock
- Create a semi-surreal pattern with Adobe Stock
- Create an interactive product configurator with Adobe Stock
- Create an interactive tourism photo with Adobe Stock and XD
- Create animations for email with Adobe Stock and Photoshop
- Create cohesive brand imagery with beautiful gradients and Adobe Stock assets
- Create engaging web graphics by combining Adobe Stock images with CSS
- Create inspiring mood boards in no time with Adobe Stock
- Create realistic photo composites with Adobe Stock images
- Customize a loading screen animation with Adobe Stock and XD
- Customize an Adobe Stock presentation template to look professional
- Customize the colors in an Adobe Stock vector illustration
- Adobe 3D & VR
- Adobe Video
- Adobe XD
- Deploy & Manage
- Adobe MAX
Adobe Creative Cloud at Summit
Register for these user sessions:
- Elevate and Empower Teams with Agentic AI for Exceptional Experiences (attend online)
- Adobe + Webflow: How Marketers use AI to Build, Manage & Optimize Websites (attend online)
- Unlock ROI: Highest Value Use Cases for Content Creation and Production
- Build Automated Activation Workflows with Generative AI Content Creation (hands-on lab)
- The Future of Sports: Deepening Fan Engagement On and Off the Field
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