2024 Adobe Summit Summary for Adobe Commerce

Adobe Summit 2024 was a remarkable event, bringing together the Adobe Commerce community, including industry-leading customers, visionary partners, and our Adobe Commerce team to connect, explore, and learn. All of the content featuring sessions with Hanesbrands, Coca-Cola, Nestle, Unilever, Canon, and more are now available on demand!

Here were some top highlights from Adobe Summit 2024.

Adobe Commerce roadmap session

We kicked off the conference with an innovation-packed Adobe Commerce Roadmap session where we showcased how Adobe Commerce is empowering companies to innovate faster and accelerate sales with an experience-led platform.

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Watch this session to learn how Adobe Commerce is delivering:

  • Faster storefront experiences: Our new high-performance storefront architecture, Edge Delivery Services, boosts site speed, SEO rankings, and organic traffic. Plus, a new integration with Adobe Experience Manager Assets streamlines your content supply chain with access to GenAI content development and workflow management.

  • Hyper-personalized buying journeys: Automatically collect and share real-time storefront clicks, backend order history, and now, customer profile data with other Adobe Experience Cloud solutions. Automate omni-channel campaign set-up with Use Case Playbooks and personalize commerce mobile apps and upsell/cross-sell offers using Adobe Real-Time CDP audiences.

  • Simplified composable development: Innovate faster with lower costs using Adobe Developer App Builder. Simplify integrations to your ERP and other backend systems with the new back-office integration starter kit. Configure webhooks and customize the Admin UI through a unified developer experience including API orchestration, event management, and serverless extensibility.

  • Advanced B2B Commerce and Order Management: Boost B2B sales with advanced quoting tools and parent-child account configuration to support large, global accounts and B2B2X use cases. Connect to IBM Sterling Order Management faster than ever with our new pre-built integration to maximize operational efficiency with real-time inventory management, automated order fulfillment, returns management, and a full set of dashboards and workflows.

Powerful customer and partner sessions

Our innovative community of Adobe Commerce customers and partners also shared their strategies, best practices, and learnings.

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Explore the full slate of Commerce sessions here and check out some of the hottest sessions below:

Innovation showcase with Adobe Commerce Rockstars

Every year, we shine a light on what the most innovative customer and partner developers are creating with Adobe Commerce. Check out the Adobe Commerce Rockstar Showcase where we heard from the Top 3 submissions, selected from over 65:

  • Storefront Innovation with Edge Delivery Services and Luma Bridge

    Martin Altmann, Principal Consultant & Adobe Practice Lead, Comwrap Reply

  • App Builder Integrations for Lean Order Management

    Shikha Raina, Architect, Bounteous

  • Master GPT GenAI Recommended Product Content Creation

    Yaroslav Rogoza, CTO, Atwix

See who was crowned the 2024 Adobe Commerce Rockstar!

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Relive all the great sessions by diving into the on-demand content and always stay up-to-date on the latest innovations for Adobe Commerce on Experience League.