Performance
The Performance workspace provides insight into the search terms that shoppers use. The information can be used to identify trends, increase click-through, and improve the conversion rate. The Performance workspace provides a snapshot of search metrics for a specific date range and includes the following reports:
- Unique searches
- Zero results
- Popular results
You can also refer to the Data Management Dashboard for more data about data syncing.
View a report
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To enter the Date range, click the calendar (
- To specify a single date, double-click the date on the calendar.
- To specify a range of dates, click the first and last date on the calendar.
NOTE
The performance workspace is updated every 12 hours.
Field descriptions
Snapshot data
Description
Unique searches
The total number of unique searches for the specified date range. Multiple searches by the same shopper, even if for the same query, are considered unique if submitted more than one hour apart.
Click-through rate
The percentage of searches that conclude with the shopper clicking a product. For example, the click-through rate is 50% if the shopper searches for “pants” and “shirt” and then clicks one result in the “shirt” search.
Conversion rate
The percentage of products the shopper purchases versus the number of products the shopper clicks for the specified date range. For example, the conversion rate of the interaction is 100% if the shopper views six products in the popover, clicks one, and makes a purchase.
The conversion rate is not affected by the number of views of a given product. For example, the conversion rate remains the same if the shopper uses search, but does not click any products.
The conversion rate is not affected by the number of views of a given product. For example, the conversion rate remains the same if the shopper uses search, but does not click any products.
Zero results rate
The percentage of unique searches that returns no results for the specified date range. For example, the zero results rate is 66.67% if the shopper searches for “fjjajfjfjf” twice (without results) and for “pants” once (with results).
Avg. click position
The relative position of the average click-through rate based on unique searches for the specified date range.
Reports
Description
Unique searches
Lists the unique search queries used during the specified date range. The report data is calculated the same way as unique search snapshot data. If a shopper types the same search query twice, but more than an hour apart, the search is considered to be two unique searches. Report limit: Top 500 terms
Zero results
Lists the search queries that return no results and the number of times used during the specified date range. Report limit: Top 500 terms
Popular results
Lists the names of products that received the most views during the specified date range. Popular results are calculated based on impressions only and are not affected by the number of clicks or revenue generated. Report limit: Top 500 terms
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