Data Connection Behavioral Events
The following lists the Commerce behavioral events available when you install the Data Connection extension. The data these events collect is sent to the Adobe Experience Platform. You can also create custom events to collect additional data not provided out of the box.
In addition to the data the following events collect, you also get other data provided by the Adobe Experience Platform Web SDK.
The behavioral events collect anonymized behavioral data from your shoppers as they browse your site. You can use the data these events collect to create promotions and campaigns targeted to a specific set of shoppers.
identityMap field, which includes the shopper’s email address, when available, and ECID.Storefront events
Storefront events capture data from shoppers’ interactions on the site and include events such as addToCart, pageView, createAccount, editAccount, startCheckout, completeCheckout, signIn, signOut, and so on. Storefront events apply to simple and configurable products only.
See the developer documentation to learn more about storefront events.
Customer profile events
Profile events captured from the storefront include account information, such as signIn, signOut, createAccount, and editAccount. This data is used to help populate key customer details that are needed to better define segments or execute marketing campaigns, such as sending sign-up discount offers, account change confirmations, and so on.
See the developer documentation to learn more about customer profile events.
Search events
The search events provide data relevant to the shopper’s intent. Insight into a shopper’s intent helps merchants see how shoppers are searching for items, what they click, and ultimately purchase or abandon. An example of how you might use this data is if you want to target existing shoppers who search for your top product, but never purchase the product. You must install the Live Search extension to access these events.
Use the searchRequest.id and searchResponse.id fields found in both the searchRequestSent and searchResponseReceived events to cross-reference a search request to the corresponding search response.
See the developer documentation to learn more about search events.
B2B events
experience-platform-connector-b2b extension to access these events.
The B2B events contain requisition list information, such as if a requisition list was created, added to, or deleted from. By tracking events specific to requisition lists, you can see which products your customers purchase frequently and create campaigns based on that data.
See the developer documentation to learn more about B2B events.