Business growth by simplifying new product adoption

Hi, this is Russell with Adobe Commerce. This is the third and final video of a previously recorded webinar. We’ll pick up where they’re discussing the business growth by simplifying new product adoption. So as Nishant mentioned, I’ll discuss how we’re simplifying our new product adoption.

Now I want to begin by clarifying Adobe’s commitment to our current PaaS customers. There’s no forced timeline. Adobe Commerce on PaaS is going to continue to be supported with no end-of-life date announced. It means you can plan migrations on your own schedule without disruption and do so with confidence knowing that releases, security patches, and support will continue for both PaaS and on-prem environments. Now when it comes to adopting Adobe Commerce Optimizer or Adobe Commerce as a cloud service, we know that you all have a finite amount of resources and aggressive targets you need which makes adopting a whole new platform challenging. So we’re enabling you to adopt our new solutions in smaller steps so you can realize value incrementally. Now you can choose which new capabilities to adopt depending on what is most important for your business. You can adopt Adobe Commerce Storefront and Product Visuals to create experience for sites with faster performance and rich content creation. You can boost productivity and help scale globally and across brands by adopting merchandising services powered by catalog views and policies. You can also iteratively move your extensions and customizations to App Builder, lowering your operational maintenance costs and reducing resource constraints on the commerce core. Now the goal here is flexibility and incremental value through the entirety of adoption. Now from a technical perspective, our migration methodology is phased and modular. It starts with a comprehensive assessment that’s auditing custom modules, data models, third-party integrations, all of that to identify compatibility gaps and any potential migration blockers. In that assessment phase, it’s really crucial for scoping the migration, estimating effort, and ultimately sequencing tasks. Next, we address the storefront layer. You can leverage drop-in components and edge delivery to refactor rebuild high-impact pages here such as PLPs, PDPs, all while maintaining business continuity.

We then have the extension migration, which is handled by decoupling custom logic into serverless functions using App Builder, which allows for out-of-process extensibility and easier maintenance. And then finally, we have the platform migration, which involves extracting core data sets from the PaaS instance, transforming them to align with the ACCS schemas, and then ingesting them into the new ACCS environments. In this modular approach, it allows parallel workstreams and incremental cutovers to minimize downtime and risk. And what I’m going to be talking about is how we’re really tackling each of these different constituent areas. Now, our core priorities are clear. First and foremost, we want to lower the effort, cost, and time to move to ACCS and ACL. Now, we know that even brief interruptions here can impact sales and customer experience. So, we’re building tools to minimize disruptions during the migration process. And with this in mind, our AI-powered migration tooling is designed to accelerate and de-risk every phase of the migration, means you can quickly assess technical feasibility and surface potential blockers early. A tooling automates much of the heavy lifting from code analysis to dependency mapping and compatibility checks, so you can focus on higher value solution design. By leveraging AI, we can recommend optimal migration paths, identify redundant obsolete customizations, and even suggest app builder patterns for common extension scenarios. And the result is a faster time to value with less manual effort and fewer surprises. Importantly, these tools are built to ensure that the legacy store remains operational during migration. So, incremental cutover strategies can preserve sales and customer experience. So, let’s look at how Adobe is simplifying and accelerating the adoption process. We’re introducing a suite of migration tools designed to make your transition to Adobe Commerce as a cloud service and Adobe Commerce Optimizer smoother and faster. Migration assessment tooling gives you a factual data-driven view of your migration readiness, helps you understand exactly what’s needed, building confidence in your planning and resource allocation. Storefront migration tooling automatically generates blocks and drop-in components based on your existing storefront, significantly reducing the pain and effort involved. And AI tooling for app builder workflows means you can convert customizations to app builder up to 60 to 70% faster and accelerate storefront development by 50%. And the AI-powered development ecosystem here boosts productivity and intelligent context-aware documentation as well. Incremental data migration APIs allow you to migrate specific data sets, reducing downtime and minimizing risk and ensures ongoing data consistency by transferring only newly added or updated records. And with these tools, customers can now move to Adobe Commerce as a cloud service and Adobe Commerce Optimizer faster and more cost effectively. Now, the migration assessment tool is your AI-powered migration architect. It performs a static and semantic analysis of your PaaS or on-prem code base, cataloging customizations, data structures, integrations, and third-party modules. And it then generates actionable recommendations, flagging code that requires refactoring, highlighting data storage needs, and mapping legacy features to Commerce as a cloud service native equivalents. And for example, it can identify where a custom PHP module should be re-implemented as an app builder action or where a data model needs to be normalized for Commerce as a cloud service or optimizer. And the assessment tool’s insights are exportable, allowing you to build detailed migration plans, estimate effort, and communicate technical risks to stakeholders with complete confidence. Now, for development teams, model context protocols are really a game changer and Adobe’s MCP for developer assistance provides a standardized way to describe and interact with business objects, enabling intelligent developer assistance and co-pilots. And this means you can automate code scaffolding, enforce architectural conventions, and accelerate onboarding for new developers. Our MCP for app builder workflows streamlines app builder development. Think natural language coding, intelligent refactoring, CLI integration, and what this means for you is this translates to faster app creation, easier maintenance, and higher code quality. The AI-powered ecosystem here continues to deliver context-aware documentation and automated workflows and really reduces the cognitive load on your teams to enable rapid innovation. We’re also making it seamless to convert legacy PHP apps and extensions to JavaScript and app builder compatible formats. Now, our automation tools, they parse PHP code, extract the natural language business logic, and generate equivalent JavaScript modules and functions. That not only accelerates migration but also positions your solutions for future extensibility and cloud-native best practices. Now, context-aware editing, semantic analysis, that all means that the tools understand the intent behind your code, offering refactoring suggestions, bug fixes, and performance optimizations in real time. This overall reduces technical debt and lowers your migration costs, ensuring the migrated solutions are maintainable and scalable in the commerce as a cloud service environment. And as we look ahead, one of our key priorities is to grow a vibrant marketplace of app… oh, actually… Sorry about that, team. But yeah, as we look ahead, we really also want to focus on our marketplace of apps here to really help accelerate migration. Now, what does this mean? It means we’re actively expanding our ecosystem with solutions that address real-world needs. And so, we’re working with our app builder compatible extensions ready to plug and play. Now, this includes email follow-up tools to keep your customers engaged, AI-powered content generators for faster and smarter product descriptions, order SMS notification apps, category import and export utilities, product review summarizers, shopping feed integrations, and configuration managers to simplify setup and customize customizations. And the goal here is to make migration not just easier but smarter by giving you access to apps that drive efficiency, automation, and better customer experience.

And finally, I’d like to talk about how you can get hands-on experience with Adobe Commerce as a cloud service and Adobe Commerce Optimizer. Now, Adobe offers a trial access program designed specifically for our partners and customers. And here’s what you can expect if you join. You’ll receive access to a shared Adobe Sandbox for ACCS or ACO provisioned directly by Adobe. For Adobe Commerce Optimizer, we’ll preload sample data to help you get started quickly. If you’re using Adobe Commerce as a cloud service, you’ll have the flexibility to import your own data. Now, the trial lasts for 60 days beginning from the moment you receive your onboarding email. And throughout the trial, you’ll have one-to-one support and asynchronous guidance via Slack from our dedicated Adobe Tiger team. And these are really subject matter experts from both product and engineering. We’ll be providing a comprehensive get started guide with clear login and usage instructions. And to make sure you’re set up for success, we’ll schedule a follow-up session about two weeks after onboarding to gather your feedback and answer any questions. If you’re interested in joining the trial program, reach out to your account team and we’ll be happy to get you started. And with that… Well, that’s it for this session on business growth by simplifying new product adoption. Be sure to catch the other two videos in the series for business growth with Adobe Commerce here on Experience League.