Adobe Commerce Data Connection full demonstration
Last update: January 16, 2025
- Topics:
- Configuration
- System
- Personalization
CREATED FOR:
- Beginner
- Intermediate
- Admin
- Leader
- User
A full demonstration of Adobe Commerce Data Connection.
What you’ll learn
Learn how to use Adobe Commerce Data Connection along with some basic configurations and settings. This demonstration shows how a full 360-degree view of a customer can be achieved using Adobe Commerce and connecting other Adobe services.
Who is this video for?
- Developers and store owners that are new to Adobe Commerce or and want to learn more about personalization at scale using Adobe Data Connection.
Video content
- Sending behavioral data from Adobe Commerce to other DX products (e.g., AJO, Analytics, Target, Real-Time CDP) for segment decisioning, profile enrichment, and personalized experiences across the customer journey.
- Real-Time CDP audiences updating and modifying segmentation in real-time based on browser data, server-side data (including order history), and data from other sources (i.e., loyalty data).
- Utilizing Real-Time CDP audiences to personalize both cart price rules and dynamic blocks in Adobe Commerce.
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