Adobe Commerce Data Connection full demonstration

A full demonstration of Adobe Commerce Data Connection.

What to expect from watching this video

Learn how to use Adobe Commerce Data Connection along with some basic configurations and settings. This demonstration shows how a full 360-degree view of a customer can be achieved using Adobe Commerce and connecting other Adobe services.

Who is this video for?

  • Developers and store owners that are new to Adobe Commerce or and want to learn more about personalization at scale using Adobe Data Connection.

Video content

  • Sending behavioral data from Adobe Commerce to other DX products (e.g., AJO, Analytics, Target, Real-Time CDP) for segment decisioning, profile enrichment, and personalized experiences across the customer journey.
  • Real-Time CDP audiences updating and modifying segmentation in real-time based on browser data, server-side data (including order history), and data from other sources (i.e., loyalty data).
  • Utilizing Real-Time CDP audiences to personalize both cart price rules and dynamic blocks in Adobe Commerce.