Catalog Management Video Content

  • Efficient Catalog Management.
  • Advanced Integration and Customization.
  • Enhanced Shopping Experience.
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Transcript
Welcome! Today we would like to walk you through catalog management capabilities in Adobe Commerce. For this demo let’s take a look at how Carlos and e-commerce administrator together with Ali, a developer, can make the best use of our tools to manage catalogs and supercharge the experience for both b2b and b2c shoppers like Amanda and Olivia. E-commerce administrators and merchandisers use Adobe Commerce’s web interface which provides capabilities for product listing, inventory management, price and promotion rules and category management among other features. This is supported across a suite of product types such as simple, configurable group, virtual and bundle products. Management of all these capabilities are available through intuitive UI driven workflows. Developers managing catalogs in Adobe Commerce have access to powerful APIs and modules enabling easy data ingestion, extensive customization and seamless integration with third-party system. All of which allow merchants to quickly respond to market changes. With this let’s dive into the demo. Let’s take a look at the scheduling capability within the admin dashboard. Using the scheduling feature, Carlos, the e-commerce administrator, can automate the timing of product launches, price changes and promotions ensuring a timely and efficient catalog management. Let’s create a new promotion campaign for the summer season sale for the product double bag. We first click on edit, select the schedule new update button, provide a title for the promotion summer season sale, start date of the promotion and end date of the promotion. The price of the product is currently set at $120. Let’s now reduce the price down to $90 to give the shoppers a sizzling saving for the hot summer sale. With just a few clicks Carlos has created a schedule for the promotion of a product with price updates. He also has the ability to preview these changes to see exactly how the product display page would look during the promotion. Adding on, the share capability allows sharing of the preview page link so that the page can be reviewed by other members in Carlos’ organization. All of this together provides a seamless experience to schedule product updates. Moving on, Adobe Commerce also provides a SaaS platform which can directly import data from Adobe Commerce using out-of-the-box APIs. The SaaS platform offers fast performance speeds of API response time of less than 100 milliseconds and high scalability with the help of advanced services such as catalog service, live search and product recommendations. The vast merchandising capabilities of Adobe Commerce Core together with the scalability and speed of the SaaS platform provide commerce merchants with all the tools to implement complex use cases. Let’s now take a look at the robust experiences for developers such as Ali. Developers can administer data ingestion with ease as there are multiple modes of delivering a catalog to the storefront. One can choose to ingest data into Adobe Commerce Core through APIs. This data from Adobe Commerce Core can also be imported into the SaaS platform which unlocks advanced capabilities such as live search. Alternatively, you can also use APIs to directly ingest data into the SaaS layer to circumvent Adobe Commerce Core. This is helpful as merchants can choose to directly feed data into the SaaS layer if they use a separate ERP or third party system to manage the product catalog instead of using core commerce. This is also pivotal for quickly delivering changes to the storefront when a catalog is updated multiple times a day. All of these API extensions are provided out-of-the-box and provide low-code capabilities. There’s support for full and partial data updates with multi-threading capabilities which ensure your product updates are delivered to the storefront on time for promotions. There are productized connectors which support direct PIM integrations such as Ekeño, PIMCo and Saltify among others. The Adobe Commerce marketplace allows direct download of some of these connectors. For example, the Ekeño connector is a plug-and-play module which allows import of all core elements of a PIM catalog directly into Adobe Commerce. Moving on, data observability capabilities for product data synchronizations are available through a dashboard. Let’s take a quick look. This dashboard allows merchandisers to view and monitor the status of product data sync across the stack. This visibility is pivotal during campaigns and promotion. The UI also provides a single click ability to trigger data synchronizations across the stack. Lastly, catalog management capabilities are tied closely together with other Adobe products unlocking powerful capabilities. Use Adobe Experience Manager assets to link your catalog directly with AI-generated content. Use API Mesh to streamline your catalog data with other third-party information. And use Edge Delivery to deliver catalog information to your storefronts with a perfect lighthouse course. Let’s take a brief look at AEM asset integration demo. Here, inside the admin UI in Adobe Commerce, we edit a backpack product and we can view the image assets for the product. Let’s edit the blue bag using Generative AI. Within the AEM Assets portal, we provide a text prompt to add a bottle and then highlight the relevant area in the image and click generate. We now see the blue bag with different variants of a bottle. Back in Adobe Commerce admin UI, we can see that the blue bag with the bottle variant is now available for use in the storefront. With this demo, we come to a close for the catalog management capabilities in Adobe Commerce. Thank you.

Discover the advanced search capabilities of Adobe Commerce, powered by Adobe Sensei’s AI-driven Live Search. ​ This robust SaaS solution enhances the e-commerce experience by delivering highly relevant search results quickly and efficiently. ​ Merchandisers and marketers can optimize site search results using tools like advanced search rules, synonyms, and facets. Live Search offers real-time suggestions, intelligent ranking, and customizable search experiences, ensuring customers find what they need. ​ It also supports B2B models with shared catalogs and specific pricing, making it a versatile solution for all business needs.

Live Search Video Content

  • AI-Driven Search Optimization: Adobe Commerce’s Live Search leverages AI and machine learning to deliver highly relevant and efficient search results.
  • Customizable Search Experience: Features like advanced search rules, synonyms, and facets allow for a tailored and optimized search experience for customers.
  • B2B Integration: Live Search supports B2B models with shared catalogs and specific pricing, enhancing its versatility for various business needs.
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Transcript
Welcome everyone. I’m Sandra Nocera-Hangano and today I’m excited to walk you through the powerful search capabilities of Adobe Commerce. We have a couple of options but today I’ll be talking about the most marquee element to the search landscape within Adobe Commerce that is powered by Adobe Sensei, which is Live Search. For this demo, I will be showing you how Emma as a merchandiser, together with Noah as a marketer, can make the best use of our tools to optimize their site search results for shoppers like Amanda to get the products they are looking for. Live Search is a robust SaaS solution designed to enhance the e-commerce experience through advanced AI-driven technology. It leverages AI and machine learning to deliver highly relevant search results, ensuring customers find what they are looking for quickly and efficiently. Let’s dive into the demo. To optimize search results, Live Search Performance Metrics allows you to monitor search queries, average click position, click-through rate, conversion rate, and zero results rate to understand how customers interact with your search functionality. This data will guide you to regularly update and refine search rules. Unique Searches helps in understanding the diversity of search terms that are used by your customers and provides insights into what products or information users are seeking. Zero results is crucial for understanding how often user searches are unsuccessful and can provide insights into potential gaps in your product catalog or search setup. This high zero results rate can indicate missing products or categories in your catalog that users are searching for, which will guide your inventory and product listing decision. Using Live Search popular results data can significantly enhance your search results by aligning them with user preferences and behaviors, while guiding at the same time your business decisions. To create a highly customizable search experience for all your customers, with Live Search you can set up advanced search rules, synonyms, facets, and category rules. Faceting is a critical component of an e-commerce. It is designed to enhance the user experience by allowing shoppers to narrow down search results and find products more efficiently. Facets in Adobe Commerce are the equivalent to product attributes. Any attribute set as searchable can be set up as a facet. Our user-friendly, easy, and intuitive to use admin UI will guide you on what needs to be done for each action. As you can see, for adding a facet, it will show you the list of product attributes and highlight the ones that are enabled and set up as searchable. We have two types of facets. Pinned facets that are prominently displayed and remain visible within the search page, while dynamic facets are shown based on search results and product data. It is also possible to define the number of values that are displayed on each facet and how do you want those values to be sorted, either by the count of products or alphabetically. As part of our AI support, LiveSearch manages by default FuzzySearch to automatically return results for misspellings to ensure comprehensive search results. On top of this, it is also possible to expand the search query to include words that shoppers might use that differ from those in your catalog. You can do this by setting up one-way or two-way synonyms. This will ensure you don’t lose a sale because someone is looking for a hoodie and what you have in your catalog is a sweatshirt. Search Merchandising is the next feature that will help you to configure and set up and optimize search experience for your customers. You have the possibility to create search rules that can adjust product rankings based on sales data, stock levels, and promotions. Merchants can also set up a default rule to determine how search results are initially sorted and displayed to users independently of their search term. On a search rule, you can define which conditions to apply. It can be full query, part of it, starts, or ends with. And then, here is where the magic happens. You can introduce intelligent ranking to help you refine the search by specifying whether you want to show products by recommended for you based on the customer behavior, most viewed, purchased, added to cart, or trending. You always have a preview of your rule to help you visualize how products will be listed on the front end based on the parameters defined. You can also pin or browse products with high sale volumes or recent sales activity, for example. You can also bury or hide products for particular searches based on your business objectives. Each search rule can be set up as undefined or for a specific period of time. It is also possible to set up search redirects to allow you to automatically redirect users from a search query to a specific landing page. Similarly to search rules, category merchandising allows you to apply intelligent ranking rules to product categories and subcategories. Once a category is selected, adding a new rule can be applied to either one or you can inherit rules to subcategories. On the next session, I’ll show you how search looks like from a shopper perspective. On the front end, merchants can benefit from a SaaS service approach using live search widgets to help them deliver their projects quickly. Engineers can also use live search GraphQL API that is powered by our SaaS Capital Service to create their own customized search experience. All this while improving their features with minimum upgrade effort. As a SaaS service, any updates, fixes, improvements will be immediately available without going through a long upgrade cycle. Live search is composed by two key elements. The first one is our popover or search input that provides autocomplete functionality to dynamically display suggestions to users as they enter their search terms. This helps users find products more quickly and easily by offering real-time suggestions based on their input. With each chart or type by the user, the popover is updated with suggested products and thumbnail images of the top search results. The second key element is the search results page itself. From this search, as you remember, we set up a search for opinion in the black and green hoodies listed on the first positions. And also buried the slim one that is shown at the bottom of the search. You can see also how facets are displayed. B2B customers can also benefit from using live search using shared catalogs and specific pricing defined for their use case. Live search is perfectly integrated with B2B Business Model. Thanks for watching.

Promotions

Adobe Commerce empowers store managers to effortlessly create and manage product bundles and promotions without any coding skills. The platform offers a user-friendly interface for setting up catalog and cart promotions, volume-based tiered pricing, and company-specific promotions for B2B use cases. Store managers can configure customizable product bundles with special pricing, define precise promotion conditions, and apply various discount types. Additionally, Adobe Commerce supports advanced promotion strategies like promotion stacking and integrates seamlessly with third-party systems through its Back Office Integration Starter Kit. All these features can also be managed programmatically using Adobe Commerce REST APIs.

Promotions Video Content

  • No-Code Promotions Management.
  • Advanced Promotion Strategies.
  • Seamless Integration with third-party systems, enhancing flexibility and automation.
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Transcript
Let’s take a look at how Adobe Commerce enables store managers to create and manage product bundles and promotions. Adobe Commerce supports no-code product bundling and promotions management for business users. The platform provides a user-friendly interface that allows business users to create and manage product bundling and promotion rules without needing any coding skills. Adobe Commerce supports catalog promotions, cart promotions, volume-based tiered promotions, as well as company-specific promotions to support B2B use cases. Let’s examine product bundling and promotions in detail. Adobe Commerce product bundling allows store managers to create customizable product packages that combine multiple items into a single offering with special pricing. This functionality is useful for encouraging customers to purchase multiple items together by offering a discount on the bundle compared to buying each item separately. Bundles can be configured with either fixed or dynamic pricing, where fixed pricing sets a single price for the entire bundle, while dynamic pricing calculates the total based on the selected items. The Adobe Commerce interface allows store managers to easily set up and manage bundle products without requiring any technical skills. Now let’s take a look at promotions management. To create a catalog promotion, simply click on the Marketing tab and go to Catalog Price Rules. Here you can create a catalog promotion by filling out the required fields, targeting the promotion rule to a specific website, selecting a customer group, or company-specific catalog for B2B use cases. Next, you have to specify a condition. When creating a promotion rule in Adobe Commerce, conditions play a crucial role in defining the specific criteria under which the promotion will be applied. You can define conditions based on various criteria, including product attributes, customer segments, cart attributes, date and time, customer behavior, product combinations, custom conditions, as well as real-time segments coming from Adobe’s real-time customer data platform. These conditions can be combined using logical operators to create precise and tailored promotions. Next, you can set the actions for the rule, specifying the discount types and the discount value. To create a cart price rule, go to the Marketing tab and click on Cart Price Rules. Just like a catalog promotion, a cart price rule can be created by specifying all the required fields, selecting the specific website or websites where the rule will be applicable, assigning the rule to a specific customer group or a company-specific shared catalog, selecting whether the cart rule is a coupon-based or a non-coupon-based promotion, then selecting a specific condition. For example, you can set the subtotal of $100 and apply a $20 discount on the whole cart if the subtotal is $100 or more. Adobe Commerce supports various cart promotion rules out of the box, ranging from percentage discount on a specific product in the cart, a fixed amount discount on the whole cart, and other promotion rules like Buy X, Get Y Free discounts. Additionally, you have the option to offer a free shipping promotion in the same rule or creating a new free shipping promotion. Now let’s see how tiered pricing works in Adobe Commerce. To offer tiered pricing, go to catalog and click on the Products page. Select the specific product where you want to offer tiered pricing and click on Advanced Pricing. Here, you can create tiered and volume-based discounts targeted to a specific customer group or a specific B2B company. For B2B use cases, these can be based on the quantity of one or more, and you can set the discount type as either a fixed amount or a percentage off. This is how a store manager sets company-specific pricing to support their B2B use cases out of the box. Adobe Commerce also enables promotion stacking out of the box. Promotion stacking allows store managers to offer advanced promotion strategies that enable consumers and B2B buyers to combine multiple promotions and discounts on a single purchase. Some common promotion stacking strategies include offering multiple coupons for a single purchase, combining a catalog promotion with a coupon or another card promotion, or applying coupon codes, catalog promotions, and loyalty points on a single transaction. Promotion stacking can be enabled by creating multiple promotion rules and setting the right priority. Adobe Commerce will apply promotions in the order of priority. Please note, all of these promotion types can be programmatically created using Adobe Commerce REST APIs. Additionally, Adobe Commerce offers a back-office integration starter kit which enables developers to build back-office integrations with third-party systems, including third-party promotion engines. This allows developers to seamlessly ingest promotion rules into Adobe Commerce, including coupons, and leveraging those promotions in Adobe Commerce in a programmatic manner.
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