Semantic Search
Traditional keyword search matches exact words — but shoppers rarely know the right ones. Semantic search in Adobe Commerce uses AI to understand the intent behind a query, matching shoppers to products based on meaning rather than literal text. This improves product discovery, increases engagement, and drives higher conversion by returning results that reflect what shoppers want.
Who is this video for?
- Merchandisers
- Commerce administrators
- Store owners
Video content
- Introduction to Semantic Search and how it improves product discovery
- How to enable Semantic Search in Live Search Settings
- What merchants can expect after enabling Semantic Search
- Automatic catalog indexing and AI-powered understanding of product data
- Real-world examples of shopper intent and improved search relevance
- Key benefits: improved relevance, fewer zero-result searches, and better shopper experiences
Additional resources
- For deployments on Adobe Commerce on Cloud, on-prem, and Adobe Commerce as a Cloud Service, see Live Search semantic search in the Live Search Guide.
- For deployments using Adobe Commerce Optimizer, see Semantic search in the Commerce Optimizer Guide.
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