Lowest Competitor Pricing

The Lowest Competitor Pricing tab on the Product Listing Details page shows the lowest final landed price, but is broken down into shipping price and listing price. This information can be used to understand the price positioning of your competitors on Amazon.

Intelligent repricing rules can be configured to adjust your pricing based on the competitor prices.

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Access lowest competitor pricing details

  1. Click Manage Listings on the store dashboard.

    The Product Listing page opens.

  2. On any of the listing status tabs, click a product listing name for a listing.

    The Product Listing Details page opens.

  3. Click the Lowest Competitor Pricing tab.

    Shows a list of the competing merchants on Amazon and their respective pricing.

A unique block of 10 letters and/or numbers that identify items.

For books, the ASIN is the same as the ISBN number, but for all other products a new ASIN is created when the item is uploaded to your catalog. You can find an item’s ASIN on the product detail page along with additional details relating to the item (such as size, number of pages, or number of discs).
The condition of the product.
Fulfillment Channel
The method of fulfillment.
Listing Price
The price used for your Amazon listings.
Shipping Price
The cost to ship the product.
Landed Price
The listing price for the product plus its shipping price.
Feedback Rating
The average rating of the competitor from their customers (0 - 100).
Feedback Count
The number of ratings of the competitor from their customers.
Last Updated
The date the competitor pricing was last updated.