Lowest Competitor Pricing
The Lowest Competitor Pricing tab on the Product Listing Details page shows the lowest final landed price, but is broken down into shipping price and listing price. This information can be used to understand the price positioning of your competitors on Amazon.
Intelligent repricing rules can be configured to adjust your pricing based on the competitor prices.
Access lowest competitor pricing details
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Click Manage Listings on the store dashboard.
The Product Listing page opens.
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On any of the listing status tabs, click a product listing name for a listing.
The Product Listing Details page opens.
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Click the Lowest Competitor Pricing tab.
Shows a list of the competing merchants on Amazon and their respective pricing.
For books, the ASIN is the same as the ISBN number, but for all other products a new ASIN is created when the item is uploaded to your catalog. You can find an item’s ASIN on the product detail page along with additional details relating to the item (such as size, number of pages, or number of discs).