Buy Box competitor pricing for Amazon listings

The Buy Box is awarded by Amazon to the seller who has the product listed usually at the best price, along with other factors such as FBA/Prime shipping offered, availability, and the seller’s performance.

The Buy Box Competitor Pricing tab on the Product Listing Details page includes the Buy Box listing price, shipping price, and landed price of your competitors. Use this information to understand the price positioning of your competitors on Amazon.

Intelligent repricing rules can be configured to adjust your pricing based on the Amazon Buy Box price.

Buy Box Competitor Pricing details {width="600" modal="regular"}

Access Buy Box competitor pricing details

  1. Click Manage Listings on the store dashboard.

    The Product Listing page opens.

  2. On any of the listing status tabs, click a product listing name for a listing.

    The Product Listing Details page opens.

  3. Click the Buy Box Competitor Pricing tab.

    Shows the merchant and price whose listing holds the Buy Box on Amazon.

A unique block of 10 letters and/or numbers that identify items.

For books, the ASIN is the same as the ISBN number, but for all other products a new ASIN is created when the item is uploaded to your catalog. You can find an item’s ASIN on the product detail page along with additional details relating to the item (such as size, number of pages, or number of discs).
Is Seller
Indicates if the seller has won the Buy Box position for the listing.
The condition of the product.
Listing Price
The price used for your Amazon listings.
Shipping Price
The cost to ship the product.
Landed Price
The listing price for the product plus its shipping price.
Last Updated
The date the Buy Box pricing was last updated.