DocumentationCampaignCampaign Web User Interface

Get started with custom channels gs-custom-channel

Last update: Wed Sep 24 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
  • Applies to:
  • Campaign v8 Web User Interface

You can, directly from Adobe Campaign Web UI, orchestrate and execute deliveries based on custom channels integrated with third-parties. The configuration of the custom channel is performed in the Client Console.

Two types of custom channels are supported, external and API. With external channels, Campaign generates customizable export files with all necessary contact and personalization data. With API channels, messages are sent to the target profiles via the API configured.

You can add custom channel deliveries in workflows or just use them as standalone deliveries.

The steps below detail the procedure for a standalone (one-shot) delivery. Most steps are similar to call center deliveries. For more details, refer to this page.

To send a new standalone custom delivery, follow these main steps:

  1. Configure the custom channel, read more
  2. Create the delivery, read more
  3. Define the audience, read more
  4. Edit the content, read more
  5. Preview and send the delivery, read more

Configure the custom channel create-channel

First, you need to configure the custom channel. Here are the main steps to perform in the Client Console. These steps are common to custom external and API channels:

  1. Configure the schema to add the new channel to the list of available channels. Read more
  2. Create a new routing external account. Read more
  3. Create a new delivery template associated to the new channel. Read more

Custom API channels require additional configuration. Read more

Create the delivery create-delivery

Follow these steps to create the delivery and configure its properties:

  1. Select the Deliveries menu and click the Create delivery button.

  2. Choose the desired custom channel, select the associated template and click Create delivery to confirm.

    Screenshot showing the creation of a custom delivery {modal="regular"}

  3. Under Properties, enter a Label for the delivery.

    Screenshot showing the properties configuration for a custom delivery {modal="regular"}

For more details on delivery creation, refer to the call center documentation.

Define the audience select-audience

Now, you need to define the audience that will be targeted.

  1. From the Audience section of the delivery dashboard, click Select audience.

  2. Choose an existing audience or create your own.

    Screenshot showing audience selection for a custom delivery {modal="regular"}

For more details on audience definition, refer to the call center documentation.

Edit the content edit-content

Now, let’s edit the content of the delivery.

Custom external channel

  1. From the delivery dashboard, click the Edit content button.

  2. Specify a File name, select a File format and add as many columns as needed for your extraction file.

    Screenshot showing the attributes configuration options for the extraction file.

Custom API channel

  1. From the delivery dashboard, click the Edit content button.

  2. Fill in the fields as needed. To learn how to set up this screen, refer to this page.

    Screenshot showing the attributes configuration options for the API channel.

For more details on content edition, refer to the call center documentation.

Preview and send the delivery preview-send

When the delivery content is ready, you can preview it using test profiles. You can then send the delivery to generate the extraction file or send the message via API.

Custom external channel

  1. From the delivery dashboard, click the Edit content button.

  2. From the delivery content page, click the Simulate content button and select test profiles.

    Screenshot showing the simulate content option in the delivery content page {modal="regular"}

Custom API channel

  1. From the delivery dashboard, click the Edit content button.

  2. From the delivery content page, click the Simulate content button and select test profiles.

  3. On the right side, click Open preview. This capability needs to be configured using JSSP. Refer to this page.

    Screenshot showing the simulate content option in the delivery content page for API {modal="regular"}

From the delivery dashboard, click Review & send and click Prepare. Then, confirm. Click Send to proceed with the final sending process, then confirm.

Screenshot showing the prepare option and logs menu {modal="regular"}

For more details on preview and send, refer to the call center documentation.

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