Create content using AI Assistant for content generation

Let’s proceed with using Content Accelerator to modify the body of this email. Now I’m going to go ahead and change up my tagline here quickly before using Content Accelerator to do the bulk of the heavy lifting. One of the incredible capabilities of this solution is that you can select a single line, a whole section, or even the entire email to be generated all at once. In doing so, the provided results will be contextually relevant to the surrounding elements. In this case, I’m generating the results of the description and the call to action button in one go. I can then preview the results and pick the one I like best and then add it back to the body of the message. Next, I’m going to use the integrated capabilities of Adobe Firefly to generate entirely new images on the fly. By selecting the hero image, I’ll provide an a simple prompt before going into additional settings to provide the added context, such as color and tone, lighting, and composition. I can also specify the aspect ratio by either choosing from one of the pre-existing options or by providing custom dimensions for it to generate from.

To match the style I’m looking for, I’m also going to specify that I want more art-like results before clicking generate. As this runs, I just want to take a moment to highlight the unique value that Adobe Firefly’s models bring to businesses. Adobe is committed to provide generative content with safe and ethical business practices. The models are trained off fair use content and take extra steps to consider diversity, sustainability, and accountability within the training process. Your content is secure in this process, and Adobe won’t train our foundational models off of your enterprise content. We’re also committed to AI transparency and are members of the Content Authenticity Initiative, which is an established global standard for understanding when and how generative content is being used. Now our results have come back and I have several to choose from. I’m going to select the one that I like best and save it to my repository so I can then use the image within my email. I could use this image and the resulting content so far as is, but in my use case here I instead want to use pre-approved brand assets exclusively. Now it’s worth noting that I could actually use the email that I’ve designed up to this point and send a proof back to my design team so they have something to work from. But in the interest of the demo let’s assume that I’ve already done that and I’ve gotten back a document with pre-approved messaging and content compliant to this marketing campaign. Now I can simply select and upload that document. Now if we switch over to that document for just a moment you can see that includes a variety of pre-approved messaging, context, and most importantly to me, digital assets specifically designed for this launch. When you use Content Accelerator with brand approved assets it’ll pull from that list for both copy and content to personalize the message. Jumping back over into Journey Optimizer we can see that I’ve selected one of those pre-approved brand assets chosen from the marketing brief by the Content Accelerator. With AI Assistant Content Accelerator here to help I took a process that may have taken hours or days previously and gotten the job done in a matter of minutes. I hope you enjoyed the demo and find new and creative ways to bring AI Assistant Content Accelerator into your workflows. Have a great day.