Create fatigue rules

Fatigue rules allow marketers to set global cross-channel business rules that will automatically exclude over-solicited profiles from campaigns.
To create fatigue rules, you need to define a maximum number of messages per profile and select a period for which the rule will apply. During delivery preparation, profiles are excluded from the delivery if applicable, depending on the number of messages already sent to them.

How to create a fatigue rule (04:49 min)

Additional resources

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