Configure landing pages

Transcript

Adobe Campaign enables you to design and host a variety of web pages on its servers, including online surveys preference centers, and unsubscription pages.

This video will demonstrate how to navigate Adobe Campaign’s web application editor by creating a preference center. By default, the other box, web application templates are stored under the path, resources, templates, web application templates.

To create a new subscription page based on a template, go to the resource folder then online and finally to the web applications folder.

And select a new icon in the top right.

We will be using a template called newsletters subscription.

Click on the web application, open the edit tab and update the internal name to something unique and meaningful.

In this example, we will use promo subs.

The internal name will be used as part of the web applications URL.

In the web application workflow you will find for workflow activities. These activities will dictate the possible actions a visitor can make when visiting your web application.

The pre-loading activity reconciliates the webpage visitors with existing profiles stored in Adobe’s recipient database.

Once a pre-loading activity identifies a visitor as existing profile or as a new anonymous visitor the subscription activity will load the subscription page. This activity enables visitors to enter their profile data and select communication preferences. The storage activity picks up the user inputs from the subscription page and stores it in the recurrent spawning table field. You need to set up the reconciliation fields so that the activity can update the correct profile, or create a new profile, if there is no match.

If your existing recipients are stored in a specific folder you can set the search folder to the said recipient folder.

In our case, we are using the training folder.

If you want to create your new recipients in a specific folder, you can set your creation folder to a new location or simply select the same folder as in a search folder.

The inactivity simply ends the workflow tasks.

To design or personalize the subscription page double click on the subscription activity to begin editing. You’ll find a default subscription page that contains an input field for the last name, email address, and phone number, as well as a check box to subscribe to a newsletter.

If you’re an advanced user would experience in web development, you can go to the source tab to edit the page. However, for the sake of this example we will be using the point and click editor tool instead. When you click on different elements on the webpage the menu bar will display attributes that can be edited. The textile log that appears above an input field allows you to delete, duplicate or change its style.

If I click on an image field, you’ll be able to upload a new image and insert a new link and caption. You can also modify a style such as the image dimension. Clicking on an input field or a check box allows you to map it to an attribute in the recipient’s table.

Click on the input field on your last name. We will check the confirmed that the field is properly mapped to the recipient’s last name.

Click on the check box. You will use Adobe Campaign services and subscription feature to map or subscriptions to an Adobe newsletter.

It is important to make sure that subscription check box is set to non mandatory. Otherwise, the tool will generate a message that the box is not checked.

To personalize a subscription page hover the zone that contains an input field and a label. Then click on the zone to open the dialogue.

Click on duplicate.

Click on page elements to duplicate or modify their attributes and functionalities.

In the duplicated zone, change the label to first name.

We also need to change the mapping for a new input field. Map the input field at a corresponding recipients tables first name attributes.

Next, add subscription boxes.

You can add as many subscription check boxes as needed. In this example, we have added subscription boxes to receive newsletters about other Adobe products.

Of course, we also change the labels accordingly.

To preview the subscription page in a web browser, save the web application and navigate to the preview tab to see the results.

If you want this final the page as seen by an existing recipient, use a profile drop down list to select the recipients profile, otherwise you’ll see the page from the perspective of an anonymous visitor.

If you’re satisfied with the results, go to the web application dashboard and publish the page.

Use the public URL in the dashboard to simulate a scenario. Log in with your credentials.

Click, I subscribe on the web forum.

Go back to Adobe Campaign.

You can see that the recipient was properly added in the recipient’s folder. -