Get started with Marketing Resource Management about-marketing-resource-management

The Marketing Resource Management (MRM) module lets you control marketing actions in a collaborative mode by providing complete management and real-time tracking of the tasks, budgets and marketing resources involved.

Adobe Campaign operators can coordinate their actions and approve their progress at all stages via complete validation processes and appropriate tracking tools: reporting, tracking of approvals, notifications, discussion forums, etc. They are alerted in the event or error or delay, and at each new stage of the validation cycle.

Thus, in the context of the programs and sub-programs of marketing plans, tasks can be created and assigned to the operators concerned, and then managed through all their phases.

MRM also lets you manage marketing resources in which multiple participants are involved: the integrity and monitoring of resources is performed via a dedicated dashboard.

Finally, budget management capability is extended to targets and expense lines management and extended built-in reports. You can then monitor and measure the productivity and performance of all marketing activities.

Concepts and terminology core-concepts

In the context of Adobe Campaign Marketing Resource Management, the following concepts and terms are specific:

  • Task

    A task corresponds to an action to be carried out in the context of a campaign. A task is assigned to a group or person. A child task can be dependent on a parent task, meaning that the parent task will not be performed until all child tasks are complete. Examples of tasks include: referencing a website, a budget review, a brief, etc.

    For more on this, refer to Create and manage tasks.

  • Marketing resources

    Adobe Campaign lets you track the progress of collaborative marketing projects such as communication media, action plans, newsletters, etc. The creation and approval cycle of these marketing resources can be tracked from the resource dashboard until their publication.

    For more on this, refer to Manage marketing resources.

For more on Adobe Campaign workspace, refer to this section.
Deliveries and communication channels are detailed in this section.
Marketing campaign functionalities are detailed in this section.

With the Marketing Resource Management (MRM) add-on, plans and programs come with additional capabilities listed below: