Configure deliveries for A/B testing

Transcript

Welcome to Adobe Campo. In this video, we will see how to build a workflow to perform AB testing. The first step is to create a workflow. In this example, I am to name it as demo-workflow. Save it in the required folder. And add description if required. Then click on save. Next, we configure a query activity to target the desired population. To do this, we drag the query icon and drop it in the main screen. To change its label, we can double click on it. Here we are renaming it as newsletter recipients. And click on OK. Similarly, add a split activity to divide the targeted population into multiple subsets. Then open the activity. Then configure each subset according to your needs. In this example, we want to test two new subjects for a newsletter by presenting each of them to 10% of the targeted population. We can add the splits by clicking on the add option. And change the label. At last, click on OK. We can also add a transition in order to send to the remaining population the newsletter with the current subject. To do this, activate the generate complement option from the general tab. And then save. Moving further, we can add a version of the delivery to test for each subset. To do so, we can again drag and drop the required delivery. Double click on it and rename the label. Since it is for newsletter and subject A. Click on enter to save. Similarly, add the other deliveries for other subsets. Rename the label by double clicking on it. And enter to save. At last, we can add the flow controls like start and end. In the similar process of dragging and dropping. I hope the things are clear. The workflow is ready. You can now start the workflow. Once the deliveries have been sent, you will be able to track the behavior of three subsets in the delivery logs. In order to save, the subject has been the most successful. Workflows also allow you to automate your processes by automatically identifying the delivery variant that performed better than sending it to the remaining population. Thanks for watching.