Synthetic Personas
Synthetic Persona suggestions help you expand your Prompt Library by generating prompts that reflect how different audience segments interact with AI search.
Instead of relying on predefined personas, Adobe Brand Visibility analyzes your existing search audience to identify the types of users who are already discovering your website. It then generates realistic AI search prompts that each audience is likely to ask, helping you measure Brand Presence across a broader range of customer journeys.
How Synthetic Persona suggestions work how-it-works
Adobe Brand Visibility generates Synthetic Persona suggestions using a two-stage workflow.
Identify audience personas identify-audience-personas
Adobe Brand Visibility analyzes your existing search data to identify audience segments based on the types of queries that bring users to your website.
Rather than using predefined personas, the audience taxonomy is derived from your own search data, making each set of personas unique to your brand. Related audience segments are grouped into broader strategic personas that represent the primary audiences for your business.
Generate prompt suggestions generate-prompt-suggestions
For each audience persona, Adobe Brand Visibility generates prompts that reflect the types of questions the audience is likely to ask in AI-powered search experiences.
Prompt generation is grounded in:
- The identified audience persona.
- Content from your website.
- Relevant product and feature information.
Generated prompts cover a variety of search intents, helping you monitor how your brand appears throughout the customer journey.
Prompt coverage prompt-coverage
Synthetic Persona suggestions include prompts across multiple user intents, including:
- Planning
- Informational
- Delegation
- Comparative
- Transactional
- Instructional
To reflect real-world AI search behavior, Adobe Brand Visibility generates both:
- Unbranded prompts, which measure how your brand performs when users search by topic without mentioning your brand.
- Branded prompts, which measure how AI systems describe your products and services when users explicitly reference your brand.
Requirements requirements
Synthetic Persona suggestions use your existing search data to identify audience segments and generate prompts.
To generate Synthetic Persona suggestions, connect Google Search Console for your brand.
Review Synthetic Persona suggestions review-suggestions
Navigate to Prompt Management > Prompt Strategy and select the Synthetic Personas filter.
Suggestions are grouped by audience persona and include:
-
A summary describing the coverage opportunity.
-
The audience persona the prompts represent.
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One or more generated prompts.
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Supporting metadata, including:
- Category
- Topic or Subcategory
- Market
- Intent
- Branded indicator
- Reasoning
Grouping prompts by persona helps you understand which audience segments are already covered and where additional monitoring may be beneficial.
