Overview
What you learn
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Adobe Journey Optimizer Architecture & Capabilities:
- Understand how AJO is built natively on Adobe Experience Platform and its place among personalization tools
- Explore the core capabilities that power orchestrated, real-time customer journeys
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Data Stores:
- Differentiate between the Real-Time Customer Profile and the Relational Store within AJO
- Hands-on practice configuring and working with both data stores
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Orchestrated Campaigns:
- Learn the technical building blocks behind message delivery and channel configuration
- Build and launch an orchestrated campaign, including configuring email channels
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Journeys and Decisioning:
- Understand the technical building blocks of Journeys and how they use the Real-Time Customer Profile
- Learn how Experience Edge and edge decisioning enable real-time, in-session personalization
- Explore decision policies, ranking, and content authoring with AI
Target audience
- Solution Architects
- Enterprise Architects
- Marketers and Campaign Managers
- Developers
- Journey Orchestration Specialists
Recommended experience or familiarity
- Journey orchestration or campaign management concepts
- General understanding of Adobe Experience Platform and the Real-Time Customer Profile
- Working with REST APIs
- Email and cross-channel messaging concepts
- Exposure to CDPs, marketing automation, or other martech platforms
Prerequisites
If you’re working through this bootcamp at your own pace, complete Postman setup before starting the labs. Configure email channels and its dependent labs need a subdomain delegated to Adobe, and Flagship phone launch needs SMS credentials. See Setup for details.
Introduction
This video introduces Adobe Journey Optimizer, explaining what large-scale personalization means, why it’s difficult to achieve, and how AJO addresses those challenges. AJO is built natively on Adobe Experience Platform.
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