Overview
What you will learn
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Adobe Journey Optimizer Architecture & Capabilities:
- Understand how AJO is built natively on Adobe Experience Platform and where it fits in the personalization stack
- Explore the core capabilities that power orchestrated, real-time customer journeys
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Data Stores:
- Differentiate between the Real-Time Customer Profile and the Relational Store within AJO
- Hands-on practice configuring and working with both data stores
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Orchestrated Campaigns:
- Learn the technical building blocks behind message delivery and channel configuration
- Build and launch an orchestrated campaign, including configuring email channels
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Journeys and Decisioning:
- Understand the technical building blocks of Journeys and how they use the Real-Time Customer Profile
- Learn how Experience Edge and edge decisioning enable real-time, in-session personalization
- Explore decision policies, ranking, and content authoring with AI
Target audience
- Solution Architects
- Enterprise Architects
- Marketers and Campaign Managers
- Developers
- Journey Orchestration Specialists
Recommended experience or familiarity
- Journey orchestration or campaign management concepts
- General understanding of Adobe Experience Platform and the Real-Time Customer Profile
- Working with REST APIs
- Email and cross-channel messaging concepts
- Exposure to CDPs, marketing automation, or other martech platforms
Introduction
This video introduces Adobe Journey Optimizer, explaining what personalization at scale means, why it’s difficult to achieve, and how AJO — built natively on Adobe Experience Platform — addresses those challenges.
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