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Build journey

Last update: September 11, 2026

CREATED FOR:

  • Developer
  • User

Learning objective

Create a unitary journey that begins with the configured Order Shipped event, gets the ETA from an external service and sends an email.

Create journey

Go to Journeys and click Create Journey - Create from scratch

Create Journey - Create from scratch screen in Adobe Journey Optimizer

Journey properties

  1. Update the Journey Properties in the right rail with the following:

    • Name: Order Shipped Journey

    • Description: Notify customer that order has shipped. Include shipping details.

    • Tags: Default

    • Journey metrics: leave blank

      note
      NOTE
      Empty Drop Down?
      Don’t worry and move on. The very first journey created in a sandbox needs to “prime the pump”. Once we publish the journey, this drop down will have options to choose from.

    • Allow reentrance: checked

    • Reentrance wait period: 5 minutes

    • Access labels: leave blank

    • Time Zone: Your Local timezone

    • Use Profile time zone in waits and conditions: NOT checked

    • Start/End Date: leave blank

    • Timeout or error: 30

    • Capping rules: leave blank

    • Priority: 0

  2. If everything looks good click the Save button

Save button for the Journey Properties panel

Journey canvas

Add a unitary event

From the left pane under the Events menu drag 'n drop the orderShipped event onto the canvas as shown below

Drag the orderShipped event from the Events menu onto the journey canvas

Order Shipped event placed on the journey canvas

Add a custom action

  1. If the left pane expand the Actions menu and then drag 'n drop onto the canvas the action you built named GetShippingDetails after the orderShipped event

    Drag the GetShippingDetails custom action onto the canvas after the orderShipped event

  2. In the right rail, under Access and privacy configuration --> Marketing Action drop-down ensure the value is set to None

    Marketing Action drop-down set to None in Access and privacy configuration

  3. Under the Endpoint configuration --> Query Parameters menu click on the Pencil icon next to orderid

    Pencil icon to edit the orderid query parameter in Endpoint configuration

  4. In the modal that appears expand Context -> orderShipped -> Order and then select Order ID (orderID) and click OK

    Select Order ID (orderID) from the orderShipped Order context fields

  5. Back in the right rail, ensure the option for Timeout or error is unchecked and then click the Save button

Timeout or error option unchecked with Save button highlighted

Add email action

  1. Under the Actions menu drag 'n drop the Action action onto the canvas after the GetShippingDetails action

    Drag the Action node onto the canvas after the GetShippingDetails action

  2. Select Email for the marketing action, then Add.

    Select Email as the marketing action and click Add

  3. In the right rail, click Configure action

    Configure action button in the right rail

  4. set Email channel Configuration to Profile-Email and then click on Edit Content

Email channel Configuration set to Profile-Email with Edit Content link

Add email body content

For content, you are going to keep things simple. Like stupid simple.

  1. Update the Subject line to Order Shipped and then click on the Edit email body button

    Subject line updated to Order Shipped with Edit email body button

  2. In the top bar click on the Design from Scratch content block

    Design from Scratch content block in the top bar

  3. From the left bar under the Structure container drag 'n drop the 1:1 Column onto the canvas

    Drag the 1 Column structure element onto the email canvas

  4. Then under the Contents container drag 'n drop the Text component into your 1:1 Column

    Drag the Text component into the 1 Column

  5. Click into the Text component and delete the current text and then click the Add Personalization icon

    Add Personalization icon after deleting the default text

  6. In the left rail click on the Contextual Attributes folder and then navigate thru Journey Orchestration -> Actions and select GetShippingDetails

    Select GetShippingDetails under Contextual Attributes - Journey Orchestration - Actions

  7. In the main body of the email now copy & paste the below JSON into the Personalization editor

    code language-json 
    {{profile.person.name.firstName}}, your order has shipped
ETA:
Tracking Number:

  8. Add the personalization fields as follows (click the plus ‘+’ sign next to the field on the left rail):

    • ETA: eta
    • Tracking Number: tracking_number

    ETA and Tracking Number personalization fields added to the email

    note
    NOTE
    Click the + symbol to add personalization attributes from the rail to the canvas. It will place them where your cursor is so ensure you are “lined up” appropriately
    note
    NOTE
    Your email will use a combination of context attributes (ETA & tracking number) and Profile attributes (first Name). If you wanted to add other Profile attributes, you can click on the Profile Attributes tab and select anything you see.
    Profile Attributes tab for adding additional profile attributes

  9. On the bottom of the screen click the Validate button and ensure you have no errors

    Validate button with no errors shown at the bottom of the screen

  10. If everything looks good click the Save button in the top right

  11. Then click the Save button again in the top right and click the <- left arrow in the top left

Save button and back arrow in the top right and top left

  1. Finally, click the < Back icon in top left to get back to the Journey Canvas

Back icon in the top left to return to the Journey Canvas

TIP
And then click the Back button again… Kidding! That’s the last back button…in this section 😜

Override email parameters

Back on the main Journey Canvas, on the Email node, make sure you can see the read-only fields (you may need to click on the Show read-only fields icon)

Read-only fields shown on the Email node in the Journey Canvas

  1. Scroll down to Email Parameters and click on the Enable parameter override icon

    Enable parameter override icon under Email Parameters

  2. Click in the empty text box and then in the left rail drill down into Context -> orderShipped -> _dep and click on the personalEmail field. Then click the OK button

    Select the personalEmail field under orderShipped context dep

    note warning
    WARNING
    This is a dangerous thing to do so avoid using it unless you need to in a production setting. This will override the default location that Journeys looks for on the profile to execute messages.

  3. Click the Save button in the top right and then click the back arrow <- in the top left to close the Journey

Save button and back arrow to close the Journey

Recap

A published journey capable of responding to the Order Shipped event trigger, get the ETA from an external service and send an email.

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