Introduction
Learning objective
By the end of this lesson, you will be able to:
- Differentiate AJO decisioning from the legacy Offer Decisioning Engine (ODE)
- Identify the building blocks covered in this course
- Gather the materials you’ll use for the hands-on simulations throughout the course
Lecture
Have these ready before starting the video as you’ll use them in every lesson going forward. When you’re ready, continue to the video.
- 12 playing cards (Jack, Queen, King from each suit)
- pad of at least 12 sticky notes (more in case you make mistakes)
The video below introduces AJO decisioning terminology and previews the building blocks and hands-on card-and-sticky-note simulations you’ll work through in this course.
Key takeaways
- AJO decisioning (also called experience decisioning) is a different product from the legacy Offer Decisioning Engine (ODE), also known as Offers or Decision Management
- “offer” (lowercase o) is a generic industry term; “Offers” (capital O) refers specifically to the legacy ODE product — don’t confuse the two
- The building blocks are covered in this order: decision item XDM, decision item creation and eligibility, collections, ranking formulas, selection strategies, decision policies, and decision packages
- The course scenario is Connection 5G, a fictitious telco customer, launching a flagship phone lineup
recommendation-more-help
blueprints-learn-help-blueprints