Summary
Through this lab you did the following activities:
- Built an Orchestrated Campaign using a variety of workflow activities
- Constructed an audience using a Build Audience activity
- Configured a messaging channel (SMS to be exact)
- Saved an audience to the audience portal
- Targeted both the customer account and individual lines with email and SMS messages
The reason this specific use case was built in Orchestrated Campaigns and not Journeys was because of two primary reasons:
- The business requirement was ad-hoc audience evaluation and activation
- The business required notifying both the account holder and the individual lines on the account plan that they can upgrade.
If you had tried this in Journeys you would not have been able to satisfy both those requirements. So, hopefully you now have a solid understanding of what it takes to build an Orchestrated Campaign end to end within Adobe Journey Optimizer.
TIP
IF YOU ARE READING THIS IT MEANS YOU ARE AT THE END OF THE LAB.
DO NOT PROCEED, DO NOT PASS GO, DO NOT COLLECT $200
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