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Fork the result

Last update: September 11, 2026

CREATED FOR:

  • Developer
  • User

Objective

This step is simple in that all you want to do is add a Fork activity such that you can duplicate the result to do two different things with it in future steps:

  1. Save the audience for others to use for advertising or cross-channel purposes
  2. Send SMS messages to the individual lines.

Create the Fork

  1. On the workflow canvas, click the + icon after Build Audience activity and select the Fork Activity

    Add a Fork activity after the Build Audience activity

  2. Update the names of each transition in the fork by clicking on the transition and then assigning the names as outlined below:

    • Top --> Save Audience
    • Bottom --> SMS

    Fork transitions renamed to Save Audience and SMS

    When done your canvas should now look like so…

    Workflow canvas after adding the fork activity

    note
    NOTE
    A fork activity essentially is just duplicating the result from the previous activity into two independent branches

  3. Click Save on the top of the workflow canvas.

Save button on the workflow canvas toolbar

TIP
That was pretty difficult, wasn’t it 😁

Recap

Welp, you created a Fork of the result (i.e. duplicate the result) which allows you to clearly dictate a branch to process a Save Audience whereas the other one can be used for SMS sending.

NOTE
You need to use Forks especially if you plan to save the audience as a Save Audience activity does not allow activities to follow it.
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