Overview
What you will learn
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Relational to NoSQL Translation:
- Understand the architecture, modeling, and assembly of the Real-Time Customer Profile
- Apply the LID Methodology to a fictional scenario for modeling the Real-Time Customer
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Experience Data Model (XDM):
- Learn components of XDM and their relevance to Real-Time Customer Profile behavior
- Hands-on practice with schema building using both the UI and API
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Data Ingestion and Profile Creation:
- Differentiate between various data stores in Adobe Experience Platform
- Learn data processing for batch and streaming sources
- Hands-on labs to ingest data and create profiles
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Segmentation/Activation and Audience Building:
- Understand segment evaluation forms supported by Real-Time Customer Profile
- Differentiate Hub vs. Edge profile functionalities
- Build and activate audiences in the UI, including working with streaming destinations
Target audience
- Solution Architects
- Enterprise Architects
- Developers
- Data Engineers
- Data Architects
Recommended experience or familiarity
- Database concepts (create, update, delete)
- Data modeling concepts (rows, fields, keys, etc.)
- Working with REST APIs
- General understanding of Adobe Experience Platform
- Exposure to CDPs, ad-tech, CRM or other marketing technology stacks
Introduction
This video unpacks what personalization at scale means at Adobe and why moving beyond audience- or group-based targeting is key to delivering truly individualized customer experiences.
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