Lectures

XDM (Experience Data Model) is Adobe’s standardized framework for organizing customer experience data across different systems. It ensures that data from various sources—like websites, apps, and CRMs—is structured consistently, making it easier to unify, analyze, and activate in real time. This consistency is crucial for building accurate customer profiles, enabling personalized experiences, and supporting AI-driven insights across Adobe Experience Platform.

Building in XDM

In this video you will learn how the Real-Time Customer Profile is built in XDM, including how schemas are composed of a class and field groups, how dot notation paths work, and how to create a mapping sheet from your ERD.

Advanced XDM information

In this video you will learn the rules around schema evolution and breaking changes, plus the friendly name, data usage label, and deprecated field descriptors you’ll encounter in XDM.