Use case #3 - Outreach
Overview
In this video you will learn how to approach the outreach use case, which re-engages customers who cancel orders within a week of purchase.
A trend in both orders placed and orders cancelled has been seen. Management now wants to target people who are purchasing items and cancelling them within a week with an email.
Analysis tasks
- What fields you think are needed to address this use case?
- Does the evaluation method need to be Streaming?
- Do we need aggregation or any ETL?
- How do we ensure they are cancelling the same order?
- What other information would you like to know?
NOTE
Remember: When we get requirements from the business stakeholders, they tend to be incomplete, use another terminology and make assumptions without knowing it. It is your job to bring as much of that to the surface and guide them to something that can be done.
Approach
For this use case we are going to use two features of the Audience Engine:
- Sequential Audiences
- Dynamic Audiences
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