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Recover abandoned carts & journeys

Last update: Mon Mar 16 2026 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Developer
  • User

Re-engage users who dropped off during purchase, application, or enrollment flows with timely, personalized follow-ups. This objective focuses on capturing lost revenue by detecting abandonment events in real time and delivering contextual messages that address barriers and incentivize completion.

Key performance indicators

The following KPIs measure progress toward this objective.

KPI
Description
Conversion Rates
Percentage of abandoners who return to complete the desired action
Incremental Revenue
Additional revenue recovered from abandoned cart and journey interventions
Engagement
Re-engagement rates from abandonment recovery messages

The following use case patterns support this business objective.

Pattern
Category
How it supports this objective
Event-Triggered Messaging
Campaign Management & Orchestration
Detects cart and journey abandonment events in real time and triggers recovery messages
Multi-Step Orchestrated Journey
Campaign Management & Orchestration
Orchestrates multi-step recovery journeys with escalating incentives and channel fallbacks
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