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Improve data quality & governance

Last update: Mon Mar 16 2026 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Developer
  • User

Ensure clean, complete, and compliant data for accurate targeting, reduced waste, and reliable analytics. This objective focuses on establishing the data foundation required for all downstream marketing activities, ensuring that customer data is accurate, consistent, properly governed, and compliant with regulations.

Key performance indicators

The following KPIs measure progress toward this objective.

KPI
Description
Efficiency
Improvement in data processing and utilization accuracy
Cost Savings
Reduction in waste from targeting based on inaccurate or duplicate data

The following use case patterns support this business objective.

Pattern
Category
How it supports this objective
Event Forwarding
Audience Building & Activation
Ensures consistent, governed event data distribution to non-Adobe destinations for unified data quality
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