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Improve analytics & reporting

Last update: Mon Mar 16 2026 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Developer
  • User

Enhance reporting capabilities for faster, more actionable marketing insights through unified dashboards and self-service tools. This objective focuses on providing teams with comprehensive, cross-channel analytics that enable faster identification of trends, opportunities, and issues.

Key performance indicators

The following KPIs measure progress toward this objective.

KPI
Description
Efficiency
Reduction in time required to generate and distribute marketing reports
Productivity
Increase in self-service analytics usage and report generation across teams

The following use case patterns support this business objective.

Pattern
Category
How it supports this objective
Customer Analytics & Insight Generation
Analysis
Builds cross-channel analysis workspaces, computed metrics, and dashboards for comprehensive behavior and performance reporting
B2B Analytics
Analysis
Provides account-level reporting and cross-channel B2B journey analysis capabilities
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