DocumentationExperience League Authoring Guide

Adobe CX Enterprise application names

Last update: August 24, 2026

This table provides product names and approved second mentions. It is intended for Experience League writers.

CX Enterprise and customer experience orchestration

CX Enterprise (brand name)

  • What it is: Brand for a new AI-enabled product portfolio.
  • Relationship to Experience Cloud: New brand replaces Experience Cloud. (In tags, this change applies to V2 (V1 tags are not being rebranded)).
  • Usage: First use Adobe CX Enterprise; subsequent use CX Enterprise.
  • Translation: Not translated.
  • Acronyms: Avoid acronyms until the brand is established.

Customer experience orchestration (category/descriptor)

  • Use instead of: Digital experience (when describing what products enable, the enterprise value delivered, or the solution category).
  • Acronym “CXO”: Do not use CXO unless unavoidable; use the full term until widely adopted.
  • Capitalization: Not a branded term/product name—use standard case for common nouns (capitalize only when required, e.g., title metadata).
  • “Digital experience” still ok: Acceptable for general user experiences; use best judgment on when to change the term.

About first and second mentions

Use the full product name at first mention. Typically, you only need to drop Adobe for the approved subsequent mention. (See below for exceptions in product names.)

Acronyms are not approved by Marketing. Experience League allows limited use for SEO, AI discovery, and when length is an issue:

  • For SEO - You can add an acronym (parenthetically) to the first mention
  • TOC entries, description metadata, and headings - Use to reduce lengthy elements

Product names

This list shows approved first and second mentions for CX Enterprise products in documentation published on Experience League. It is aligned with products listed on Adobe Business products. These terms are brands that should remain in English. It is not a comprehensive list of every CX Enterprise product or legacy offering.

First mention
Approved second mentions
Adobe Acrobat
Acrobat
Adobe Acrobat Sign
Acrobat Sign
Adobe Acrobat Studio
Acrobat Studio
Adobe Advertising
Advertising
Adobe AI
Adobe AI
Adobe Analytics
Analytics
Adobe Audience Manager
Audience Manager
Adobe Brand Concierge
Brand Concierge
Adobe Brand Intelligence
Brand Intelligence
Adobe Brand Visibility formerly LLM Optimizer
Brand Visibility
Adobe Campaign
Campaign
Adobe Campaign Classic v7
Campaign Classic v7
Adobe Campaign Standard
Campaign Standard
Adobe Campaign v8
Campaign v8
Adobe Campaign v8 Web User Interface
Campaign v8 Web User Interface
Adobe Commerce
Commerce
Adobe Commerce as a Cloud Service
Commerce as a Cloud Service
Adobe Commerce Optimizer
Commerce Optimizer
Adobe Connect
Connect
Adobe Content Analytics
Content Analytics
Adobe Creative Cloud for enterprise
Creative Cloud for enterprise
Adobe Customer Journey Analytics
Customer Journey Analytics
Adobe Customer Journey Analytics B2B Edition
Customer Journey Analytics B2B Edition
Adobe CX Enterprise
CX Enterprise
Adobe CX Enterprise Coworker
Coworker
Adobe Data Collection
Data Collection
Adobe Developer App Builder
Developer App Builder
Adobe Developer Console
Developer Console
Adobe Document Services
Document Services
Adobe Dynamic Media Classic
Dynamic Media Classic
Adobe Engagement Intelligence
Engagement Intelligence
Adobe Experience Cloud
Experience Cloud
Adobe Experience Manager
Experience Manager
Adobe Experience Manager 6.4
Experience Manager 6.4
Adobe Experience Manager 6.5
Experience Manager 6.5
Adobe Experience Manager as a Cloud Service
Experience Manager as a Cloud Service
Adobe Experience Manager Assets
Experience Manager Assets
Adobe Experience Manager Forms
Experience Manager Forms
Adobe Experience Manager Guides
Experience Manager Guides
Adobe Experience Manager Screens
Experience Manager Screens
Adobe Experience Manager Sites
Experience Manager Sites
Adobe Experience Platform
Experience Platform
Adobe Express
Adobe Express
Adobe Firefly
Firefly
Adobe Firefly Creative Production
Firefly Creative Production
Adobe Frame.io
Frame.io
Adobe GenStudio for Content Marketing
GenStudio for Content Marketing
Adobe GenStudio for Performance Marketing
GenStudio for Performance Marketing
Adobe Journey Optimizer
Journey Optimizer
Adobe Journey Optimizer B2B Edition
Journey Optimizer B2B Edition
Adobe Journey Orchestration
Journey Orchestration
Adobe Learning Manager
Learning Manager
Adobe Marketo Engage
Marketo Engage
Adobe Marketo Measure
Marketo Measure
Adobe Mix Modeler
Mix Modeler
Adobe Pass
Pass
Adobe Product Analytics
Product Analytics
Adobe Real-Time CDP
Real-Time CDP
Adobe Real-Time CDP Collaboration
Real-Time CDP Collaboration
Adobe Real-Time CDP B2B Edition
Real-Time CDP B2B Edition
Adobe Semrush
Semrush
Adobe Substance 3D
Substance 3D
Adobe Target
Target
Adobe Workfront
Workfront
Magento Open Source
Magento Open Source
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