Meta Ads campaign settings

You can’t create Meta Ads campaigns in Search, Social, & Commerce. You can edit minimal campaign settings.

Campaign Details

Campaign Name: A campaign name that’s unique within the account. The maximum length is 15 double-byte characters.

Start date: The first date on which bids may be placed, as long as the campaign or ad group contains approved ads. The default for new campaigns and ad groups is the current day. To change the date for a campaign or ad group that hasn’t started, enter a date in the format MM/DD/YYYY or click and select a date.

Once a campaign or ad group has started, you can pause it but can’t change the start date.

End date: The last date on which bids may be placed. The default is No End Date. To place bids until a specified date, enter a date in the format MM/DD/YYYY or click and select a date.

Status: The display status of the campaign: Active or Paused.

Campaign Tracking

Override Account Tracking: (Optional) Allows you to set tracking parameters for this campaign. By default, this option is off, and the campaign uses the account-level tracking parameters.

Tracking Config: Enable conversion reporting in Adobe Analytics: (Advertisers with Adobe Analytics for Advertising and with an Adobe Analytics report suite specified in the account settings) Appends the AMO ID (s_kwcid) tracking parameter to all ads in the campaign. The parameter enables Adobe Analytics to associate conversions with Meta Ads campaigns in the report suite that’s specified in the account settings.