Setup tasks to exchange data between Customer Journey Analytics and Adobe Advertising

Initial setup tasks to send Customer Journey Analytics conversion events to Adobe Advertising

Learn about the initial steps required to send Customer Journey Analytics conversion events to Adobe Advertising, where you can later include them in optimization goals/objectives.

Once you complete these steps and provide the data view to your Adobe Account Team, you can complete the additional steps to set up the integration.

Overview

Step 1: Set up a location account in Customer Journey Analytics

Step 2: Create a data view in Analysis Workspace with the metrics to export

Steps to view Adobe Advertising campaign data in Customer Journey Analytics

Overview

Step 1: Set up a connection in Customer Journey Analytics

Step 2: Set up data views in Customer Journey Analytics

Step 3: Configure persistence settings and derived fields for Adobe Advertising dimensions