Connect and configure Federated Audience Composition

In this step, you will learn how to connect to your data warehouse and configure the connection for Federated Audience Composition in Adobe Real-Time CDP. You will set up a new connection to your customer data warehouse and create a query to access the necessary data without importing all customer information. This process involves selecting and linking tables to build audiences based on specific criteria, ensuring that data remains in the warehouse while enabling effective audience composition.

With your data warehouse connection established and configured, you are now equipped to create federated audiences tailored to your business needs. This setup allows for efficient audience targeting while maintaining data privacy and governance.