Explore Segment Match pre-share insights

In this step, you will explore the Segment Match pre-share insights report. This tool allows you to evaluate the potential overlap with data partners before sharing any data. You will learn how to navigate the Segment Match service, access pre-share insights, and understand the information provided, such as total identities, consent permissions, and overlap potential. This knowledge will help you make informed decisions about strategic data partnerships.

Next, you will be introduced to Real-Time CDP Collaboration, a tool designed to enhance data collaboration and audience activation.