Understand partner data support in Real-Time CDP

In this step, you will explore how Real-Time CDP supports full-funnel marketing by leveraging partner data. You will learn about the impact of third-party cookie deprecation on digital marketing and how data partners can help enrich first-party data and support prospecting use cases. This overview will provide you with a foundational understanding of how partner data can be integrated into your marketing strategies using Real-Time CDP.

Next, you will delve into Segment Match pre-share insights to understand how to evaluate potential data partnerships effectively.