Explore the audience portal in Real-Time CDP

In this step, you will explore how the Audience Portal in Real-Time CDP helps unify customer data, manage audiences, and enable real-time activation. You will learn about the benefits of using the Audience Portal, such as creating a unified customer profile and advanced audience management. By consolidating data from various sources, you can improve customer engagement and deliver more relevant marketing campaigns. Discover how the Audience Portal supports dynamic and evolving audience strategies to meet consumer needs.

Next, you will learn about partner data support in Real-Time CDP and how it enhances full-funnel marketing strategies.