Expand audience reach with federated audience composition

In this step, you will explore how Federated Audience Composition enables you to connect external data warehouses to Real-Time CDP for enhanced marketing capabilities. You will learn how to leverage both internal and external data to optimize marketing moments without duplicating large data sets. Discover how to integrate web interactions, mobile events, and offline transactions to create hyper-personalized experiences for your audience.

Next, you will delve into the Audience Portal in Real-Time CDP to learn how to centralize and manage your audiences effectively.