Quiz

To pass this module quiz, you must answer at least 2 out of 3 questions correctly. It is not timed, and you can retake it as many times as needed..

How does Federated Audience Composition in Real-Time CDP help optimize marketing efforts?

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1. By allowing direct connection to external data warehouses
2. By duplicating large data sets for analysis
3. By requiring all data to be imported into Real-Time CDP
4. By limiting data usage to internal sources only

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What are the benefits of using the Audience Portal in Real-Time CDP?

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1. It unifies customer data for consistent engagement
2. It limits audience management to online data only
3. It supports real-time activation of marketing campaigns
4. It requires manual data entry for audience creation

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In what ways does Real-Time CDP support full-funnel marketing using partner data?

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1. By relying solely on third-party cookies
2. By enriching first-party data with partner attributes
3. By enabling prospecting and retargeting
4. By decentralizing marketing efforts across the funnel

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