Explore the three-phased approach to audience-driven marketing

In this step, you will discover a three-phased framework for building, scaling, and optimizing audience strategies using Real-Time CDP. You will learn how to set a strong foundation by aligning your data with marketing goals and ensuring proper data governance. Then, you will explore how to scale your audience strategy across channels and continuously optimize it based on data insights. This approach will help you effectively engage your audiences and adapt to changing business needs.

Next, you will learn how AI Assistant for Audiences can help you optimize audience strategies by identifying high-value segments and saving time.