Key takeaways

In this module, you learned how to enhance audience-driven marketing strategies using Real-Time CDP and AI Assistant for Audiences. You explored a three-phased approach to building, scaling, and optimizing audience strategies, and discovered how AI can identify high-value segments to optimize strategies and increase engagement.

The following are some of the key takeaways from the module:

• Understand the importance of setting a strong data foundation in Real-Time CDP to align with marketing goals.
• Learn how to scale audience strategies across channels using the audience portal and pre-built integrations.
• Recognize the value of continuous optimization in audience strategies to adapt to changing data signals.
• Utilize AI Assistant for Audiences to identify high-value segments and optimize engagement strategies efficiently.
• Leverage AI capabilities such as size estimation and propensity scoring to enhance audience insights and actions.

Now it's time to measure how well you learned these lessons with a short quiz.