Quiz

To pass this module quiz, you must answer at least 2 out of 3 questions correctly. It is not timed, and you can retake it as many times as needed..

What is the primary benefit of using the customer experience maturity framework?

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1. To enhance customer experiences through structured development stages
2. To increase the number of digital channels used
3. To reduce the cost of marketing campaigns
4. To eliminate the need for data analysis

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Which phases are included in the customer experience maturity framework for advancing data utilization?

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1. Crawl, walk, run
2. Start, progress, finish
3. Begin, develop, complete
4. Initiate, advance, finalize

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What are some outcomes of reaching the 'run' phase in the customer experience maturity framework?

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1. Manual audience creation
2. Real-time personalization using external contextual signals
3. One-to-one journey orchestration across online and offline channels
4. AI-driven decision making for customer life cycle level measurement

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